MAM
Triooh launches to bring data-driven change in OOH advertising
MUMBAI: If billboards could think, they’d probably call Triooh for a brand makeover. Launching with a bang, Triooh is the newest kid on the block aiming to shake up the Out-of-Home (OOH) advertising space not with size, but with smarts. Founded by industry veteran Anuj Bhandari, Triooh is blending creative flair with data intelligence to take media planning from guesswork to precision science.
While traditional OOH often leaned on legacy placements and gut feel, Triooh flips the script by putting data at the heart of its planning process right from the start. “The industry was never short on creativity, but it needed smarter tools,” said Bhandari. “We’re here to make every ad placement not just visible, but valuable.”
With services spanning media planning, buying, execution and experiential marketing, Triooh is built for modern brands seeking accountability, sharper targeting, and real-time audience insights. Whether it’s a roadside hoarding or a branded experience, the agency wants every campaign to deliver measurable impact on minds and metrics alike.
The team is as hybrid as their approach: seasoned industry pros meet agile new talent, all working to power up performance in a rapidly evolving medium. “OOH is no longer just about billboards. It’s a data-driven ecosystem,” Bhandari said.
Triooh is currently self-funded, but already in talks with major agency networks to raise strategic investment as it accelerates its vision. With advertisers demanding more accountability and smarter ROI from OOH formats, Triooh is positioning itself as the medium’s modern-day makeover artist where bold ideas meet bold data.
For the OOH world, it looks like the writing’s on the wall. And this time, it’s backed by analytics.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
