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Triller announces Tik Tok’s Raj Mishra as head of operations – India
NEW DELHI: US-based photo and video sharing app Triller has announced the appointment of former TikTok executive Raj Mishra as country manager and head of operations for India. Over the past 13 years, Raj has built a strong track record of driving significant growth in globally complex business environments.
Mishra's specialisations include driving aggressive strategies for sales & marketing, business growth (Top & Bottomline), and P&L management for brands that aim for success in the ever-evolving social media landscape in India.
In his new role at Triller, he will be leading and furthering the development of its products, operations, and overall business goals, it added.
Earlier, Mishra spearheaded the transition from Musical.ly to TikTok and was instrumental in driving growth for ByteDance in India by creating the local team, liaising with business partners & the creator community in India, and identifying and incubating talent with the potential to help the company gain popularity on the app. In 2019, he decided to take up a new challenge within Bytedance & was responsible for one of their newly launched suite of products, Helo.
Commenting on Raj joining the team, Triller CEO Mike Lu said, “We are thrilled to have Raj join our team and head the India operations. His valuable experience of working in the creators’ app space in India is a definite advantage for us and we are keen to explore his expertise to help us scale heights in the Indian ecosystem. His vast skillset and glocal understanding of Triller was deeply exciting to us and we are confident of his abilities to further, accelerate the company’s growth trajectory in India to become the topmost app of choice for artists all across the country.”
On his move to Triller, Raj mentioned that the opportunity that Triller offers to artists is incredible and the significant milestones that the app has managed to make in such a short period with zero marketing spends, indicate its massive growth potential in India.
"With the world’s second-largest internet market consumer base, India’s artists and creators have found a safe space for creative expression in Triller and a democratic stage to reach out to a global audience. I am incredibly honored to be taking over the mantle in India and amplifying Triller’s presence in the country. My key purpose is to provide value to the community by strategically driving Triller as the go-to platform for millions to showcase and distribute their talent derivatives while building their social currencies," he added.
Triller has big expansion plans in India, has over 100 employees in the country.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
