MAM
Tridal DDB India appoints Meera Sharath Chandra as NCD
MUMBAI: Tribal DDB India, Mudra’s specialist interactive unit, has appointed Meera Sharath Chandra as its national creative director.
Chandra will be based in Mumbai and will oversee creative operations for clients across Mumbai, Bangalore, Delhi, Chennai, Ahmedabad and international business.
Chandra has been a winner of several awards and accolades, including the prestigious London International Advertising Awards.
Her work for the web kiosk for Lakme, was a finalist at Cannes. Several of her portfolio brands have been adjudged the “Best Brand of the Year” during her advertising years, Ford Ikon (the Josh campaign) and Hindustan Lever skin and hair brands being among them.
Tribal DDB India GM C V S Sharma said, “I am delighted to announce the appointment of Meera as the national creative director of Tribal DDB India. Meera brings with her a wealth of experience and knowledge. Innovative creative has been Tribal DDB India’s major strength. With her on board we are looking at providing path breaking user experience and better results for our client.”
On her appointment, Chandra said “I’m delighted to be a part of Mudra. In this new era we need to weave our services into the changing needs of our customers’ digital lifestyles. We have a young and enthusiastic team at Tribal DDB India, which will help us reach our objective. In my position I will continue to push the quality of our product to new heights and this I am confident, will reflect in the results.”
Tribal DDB India, Mudra’s specialist interactive unit, has appointed Meera Sharath Chandra as its National Creative Director. She will be based in Mumbai and will oversee creative operations for clients across Mumbai, Bangalore, Delhi, Chennai, Ahmedabad and international business.
Meera Chandra has been a winner of several awards and accolades, including the prestigious London International Advertising Awards. Her work for the web kiosk for Lakme, was a finalist at Cannes. Several of her portfolio brands have been adjudged the “Best Brand of the Year” during her advertising years, Ford Ikon (the Josh campaign) and Hindustan Lever skin and hair brands being among them.
C V S Sharma, General Manager, Tribal DDB India, said, “I am delighted to announce the appointment of Meera as the National Creative Director of Tribal DDB India. Meera brings with her a wealth of experience and knowledge. Innovative creative has been Tribal DDB India’s major strength. With her on board we are looking at providing path breaking user experience and better results for our client.”
On her appointment, Meera Sharath Chandra, National Creative Director, Tribal DDB India, said “I’m delighted to be a part of Mudra. In this new era we need to weave our services into the changing needs of our customers’ digital lifestyles. We have a young and enthusiastic team at Tribal DDB India, which will help us reach our objective. In my position I will continue to push the quality of our product to new heights and this I am confident, will reflect in the results.”
Prior to this appointment, Meera has worked with Contract Advertising (India), Mumbai as VP creative and was heading team HSBC, Contract Health, iContract and DesignSutra and handled clients like Walt Disney, Cadburys, Godrej and Platinum Guild International.
Meera has spent over 18 years in the advertising industry with agencies like Everest, Saatchi and Saatchi, Maa Bozell- her last held post, (before Contract) being VP and senior creative director of J Walter Thompson in India. She also has over three years of international new media experience as executive director and president of Avigna Technologies, an Intel portfolio company, based in Washington DC, New York and in Hong Kong.
MAM
Flynas launches AI-powered ‘Find My View’ seat selector
Saudi low-cost carrier lets passengers choose flight views using predictive AI and real passenger photos.
MUMBAI: Flynas just turned window seats into VIP tickets because why leave the best views to chance when AI can hand you the front-row panorama? The Saudi low-cost airline has rolled out ‘Find My View’, billed as the world’s first intelligent, AI-driven seat selector that lets passengers pick their preferred in-flight scenery before booking. Launched on 24 February 2026 in partnership with VML Riyadh, the feature analyses flight paths, direction, time of day, and weather to predict iconic sights cloud-hugging mountains, coastline flyovers, golden-hour skylines, and famous landmarks from either side of the plane.
Instead of the usual seat-number lottery, travellers browse authentic photos snapped by previous passengers on the same routes, creating a living gallery of real views that builds trust and excitement long before takeoff. The experience stays seamless, users simply decide what they want to see, and the system suggests seats accordingly.
Flynas head of marketing and branding Yara AlMashharawi said, “’Find My View’ completely redefines what it means to choose a seat on a plane. Instead of hoping you picked the right side of the aircraft, you deliberately choose the view you want, powered by AI.”
VML Riyadh executive creative director Firas Ghannam added, “The ambition was to turn a functional choice into an emotional one by combining data, AI technology and creativity in a way that reimagines the humble seat map.”
For a low-cost carrier serving key Indian hubs New Delhi, Mumbai, Hyderabad, Lucknow, and Calicut with direct flights to multiple Saudi destinations, the tool levels the playing field: premium views no longer require premium fares. Passengers can explore routes and try the selector at findmyview.com.
In an industry where the journey is often an afterthought, flynas is betting that a curated sky show can turn every flight into a shareable moment proving that sometimes the best part of travel isn’t just getting there, but what you see on the way.
