MAM
Tridal DDB India appoints Meera Sharath Chandra as NCD
MUMBAI: Tribal DDB India, Mudra’s specialist interactive unit, has appointed Meera Sharath Chandra as its national creative director.
Chandra will be based in Mumbai and will oversee creative operations for clients across Mumbai, Bangalore, Delhi, Chennai, Ahmedabad and international business.
Chandra has been a winner of several awards and accolades, including the prestigious London International Advertising Awards.
Her work for the web kiosk for Lakme, was a finalist at Cannes. Several of her portfolio brands have been adjudged the “Best Brand of the Year” during her advertising years, Ford Ikon (the Josh campaign) and Hindustan Lever skin and hair brands being among them.
Tribal DDB India GM C V S Sharma said, “I am delighted to announce the appointment of Meera as the national creative director of Tribal DDB India. Meera brings with her a wealth of experience and knowledge. Innovative creative has been Tribal DDB India’s major strength. With her on board we are looking at providing path breaking user experience and better results for our client.”
On her appointment, Chandra said “I’m delighted to be a part of Mudra. In this new era we need to weave our services into the changing needs of our customers’ digital lifestyles. We have a young and enthusiastic team at Tribal DDB India, which will help us reach our objective. In my position I will continue to push the quality of our product to new heights and this I am confident, will reflect in the results.”
Tribal DDB India, Mudra’s specialist interactive unit, has appointed Meera Sharath Chandra as its National Creative Director. She will be based in Mumbai and will oversee creative operations for clients across Mumbai, Bangalore, Delhi, Chennai, Ahmedabad and international business.
Meera Chandra has been a winner of several awards and accolades, including the prestigious London International Advertising Awards. Her work for the web kiosk for Lakme, was a finalist at Cannes. Several of her portfolio brands have been adjudged the “Best Brand of the Year” during her advertising years, Ford Ikon (the Josh campaign) and Hindustan Lever skin and hair brands being among them.
C V S Sharma, General Manager, Tribal DDB India, said, “I am delighted to announce the appointment of Meera as the National Creative Director of Tribal DDB India. Meera brings with her a wealth of experience and knowledge. Innovative creative has been Tribal DDB India’s major strength. With her on board we are looking at providing path breaking user experience and better results for our client.”
On her appointment, Meera Sharath Chandra, National Creative Director, Tribal DDB India, said “I’m delighted to be a part of Mudra. In this new era we need to weave our services into the changing needs of our customers’ digital lifestyles. We have a young and enthusiastic team at Tribal DDB India, which will help us reach our objective. In my position I will continue to push the quality of our product to new heights and this I am confident, will reflect in the results.”
Prior to this appointment, Meera has worked with Contract Advertising (India), Mumbai as VP creative and was heading team HSBC, Contract Health, iContract and DesignSutra and handled clients like Walt Disney, Cadburys, Godrej and Platinum Guild International.
Meera has spent over 18 years in the advertising industry with agencies like Everest, Saatchi and Saatchi, Maa Bozell- her last held post, (before Contract) being VP and senior creative director of J Walter Thompson in India. She also has over three years of international new media experience as executive director and president of Avigna Technologies, an Intel portfolio company, based in Washington DC, New York and in Hong Kong.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
