Brands
Tribes roars loudest at Dragons of Asia 2025
MUMBAI: Tribes Communication has set the stage ablaze at the Dragons of Asia 2025, emerging as one of the most awarded agencies in the region and clinching the prestigious Red Dragon Network of the Year title.
At the glittering ceremony in Kuala Lumpur, the Indian integrated marketing powerhouse swept multiple categories, picking up Gold Dragons for Havells India (brand trial or sales generation) and Kansai Nerolac (B2B marketing), along with Silver Dragons for Honda Drive Thru and Kansai Nerolac. To top it off, the agency bagged six more Black Dragons, marking a clean sweep across disciplines.
“It’s more than just a win, it’s a celebration of passion and ideas that define Tribes,” said Tribes Communication chairman & managing director Gour Gupta. “Every campaign is a collective effort, and these honours reaffirm our teams’ drive to keep pushing creative boundaries and delivering measurable impact.”
The Dragons of Asia Awards recognise marketing programmes that balance creativity with results, spotlighting the region’s best in brand innovation and performance. Tribes’ consistent wins highlight its prowess in blending experiential, digital, and B2B marketing with sharp strategic insight.
With over 600 awards, 450 plus clients, and 17 offices nationwide, Tribes Communication has cemented its reputation as one of India’s most dynamic integrated agencies, proving that when it comes to roaring success, this Tribe leads the pack.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
