Brands
Treebo inks Accor and InterGlobe deal, aims for budget hotel expansion
MUMBAI: Treebo Hospitality Ventures has announced a major strategic partnership with global hospitality giant Accor and travel conglomerate InterGlobe Enterprises. The deal grants Treebo an exclusive master license to expand Accor’s ibis, ibis Styles, ibis budget, and Mercure hotel brands across India.
“Delighted to announce our strategic partnership with global hospitality leader Accor and travel powerhouse InterGlobe Enterprises,” said Treebo co-founder & CEO Sidharth Gupta. “Growing these brands in India is a huge opportunity and responsibility for us, and we are committed to deliver on the trust that Accor has shown in us.”
The agreement will see Treebo spearhead the growth of these Accor brands, which collectively represent over 3,500 hotels worldwide. Accor and InterGlobe are also doubling down on their financial commitment, acquiring a “large minority stake” in Treebo.
Treebo’s core business, Treebo Hotels, focuses on the premium-budget segment, boasting over 600 hotels across 100+ cities in India. The company emphasises technology-driven quality control, aiming to provide affordable and reliable accommodations. This new partnership with Accor and InterGlobe positions Treebo for significant expansion, potentially reshaping the Indian budget hotel landscape.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
