Brands
Trading gets a turbocharge with Sahi’s power move
MUMBAI: Out with the old, in with the bold. Sahi is hitting refresh on India’s trading scene. The new-age broker has rolled out a high-octane digital video campaign, aptly titled “Aa gaya High Performance ka Zamaana,” calling on traders to dump laggy apps and step into a faster, sharper trading future.
The campaign’s cinematic film captures that satisfying moment of hitting delete on cluttered setups and welcoming sleek, performance-driven tools. It’s a post-festive clean-up with a financial twist, mirroring the spirit of renewal, only this time, the clutter being cleared is digital.
At the core of this push is Sahi Charts, the platform’s in-house, pro-grade tool that gives traders real-time insights, lightning-fast execution, and a clean, intuitive interface that helps them make smarter decisions, faster. The brand’s promise? To give traders clarity, confidence, and a competitive edge.
And the numbers are backing it up. In just ten months, Sahi has clocked over 800,000 app downloads, with active traders growing 50 per cent month on month. Nearly one in five users has already executed more than 500 trades, while over half have crossed the 100-trade mark. All this while offering brokerage fees as low as Rs 10 per order, thanks to its AI-driven operations and lean business model.
“Too many traders still rely on outdated tools that slow them down when it matters most,” said Sahi CEO Dale Vaz. “This campaign is our call to action, to empower traders with the speed and intelligence they need to compete today.”
Head of brand Reedhi Mukherjee added, “The tools you use define your performance. With this campaign, we wanted to remind traders that it’s time to let go of what holds them back and embrace technology built for high performance.”
With its slick visuals and sharp message, Sahi’s new campaign doesn’t just sell a product, it signals a mindset shift. For India’s trading community, the era of high performance isn’t coming. It’s already here.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
