Ad Campaigns
Trading app Stoxkart unveils its ‘StoxKart Kiya Kya’ campaign
Mumbai: Trading app Stoxkart unveils its ‘StoxKart Kiya Kya’ campaign. The film conceptualised by Pulp Strategy Communications positions StoxKart as the ultimate solution for trading aficionados.
StoxKart has kicked off with a bang, showcasing its prowess through its digitally immersive campaign, ‘StoxKart Kiya Kya’. This digital-first endeavour positions StoxKart as the go-to solution for all trading aficionados. Central to the campaign narrative is a compelling problem-solution storyline where the protagonist grapples with the complexities of online trading until his alter ego swoops in with the ultimate solution.
The campaign’s digital video commercial has taken social media platforms by storm, including OTT, Publishers, YouTube, Instagram, Facebook, Twitter, and LinkedIn, captivating both novices and seasoned traders alike.
StoxKart CEO and director Pranay Aggarwal shared his insights into the launch, emphasizing the app’s three key pillars: ‘Zero Brokerage’, ‘Easy Funds Transfer’, and ‘One-click Order’. Commenting on the journey he remarked, “our product is backed by decades of expertise, and this launch campaign succinctly showcases StoxKart’s specialties while infusing creativity and wit into the messaging.”
Pulp Strategy founder & MD Ambika Sharma expressed pride in the campaign’s impact, citing its visual power and strong consumer resonance. Commenting on the campaign she said “We are excited to extend the campaign’s reach across various mediums and platforms over the coming weeks”.
Crafted to elevate the trading journey, StoxKart empowers users with a suite of innovative features aimed at streamlining and optimizing the trading process. Pranay Aggarwal’s insights underscore the app’s expertise and commitment to simplifying the trading process, while Ambika Sharma’s pride in the campaign’s impact reflects its visual power and consumer resonance. As StoxKart continues to extend its reach, it stands poised to revolutionize the trading journey.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
