MAM
Toyota Kirloskar Motor announces ‘1 lakh celebration’ campaign
MUMBAI: Automobile major Toyota Kirloskar Motor (TKM) has crossed the 100,000 vehicle production milestone in India. The automobile manufacturer has announced the launch of a special limited edition Qualis with enhanced features to commemorate the occasion. The company will embark upon a month-long multimedia campaign between 15 September to 15 October 2003.
At a press conference held in Mumbai’s suburban hotel JW Marriott, TKM managing director Atsushi Toyoshima proudly announced that the joint venture company has rolled out its 100,000th domestically produced vehicle within three years of its launch in India.
“At present, we produce and sell around 45,000 vehicles per annum and expect to cross the 200,000-mark within two years. We might considering launching a large-volume small car in the near future but the present focus will be on the Qualis, Corolla and Camry,” adds Toyoshima. He also claims that the JV company currently employs 2,300 employees as compared to 850 in 2000.
Starting today, TKM will launch a special ad campaign for selling 1,000 units of the special limited 8-seater Qualis FS edition that will cost Rs 632,310 (ex showroom; L3 model without EGR) and Rs 655,320 (ex showroom L4 with EGR). A press release states that the Qualis FS limited edition comes with a sleek new full-body stripe to add a touch of style; imposing front grill guard for a powerful front profile; silver metallic dashboard panelling; high mount stop lamp; imported sunshades amongst others.
While unveiling the Qualis FS, TKM vice chairman Vikram Kirloskar stated: “Customer-focus and quality are the two pillars on which our success story rests on. Our company still conducts extensive market research programmes.”
When questioned about the growth in the automobile industry, Kirloskar says: “The reductions in the excise duties announced during Budget 2003-04 and good monsoons have fuelled growth in the automobile industry in India. In fact, the domestic auto industry has grown by 17 per cent. By 2010, the Indian market will touch volumes of 1.7 million units and TKM will be well-positioned to grab a sizeable chunk of the market. Globally, Toyota Motors has set a target of grabbing 15 per cent of the world automobile sales by 2010.”
TKM director marketing Satoshi Aoki adds: “We have sold 20,055 units of Qualis between January and August 2003 and has a 33 per cent market share of the multi-utility vehicle segment at present. The target is to touch the 34,000-mark in 2003 and grab 40 per cent of the multi-purpose vehicle (MPV) market.”
The recently launched Toyota Corolla (C segment) has clocked sales of 5,248 units between February and August 2003. The Camry, Toyota’s three-box sedan, launched in October 2002 has sold 812 units till date.
As part of its effort to pamper customers, the company has chalked out a month-long celebration plan for its existing and prospective customers nationally. “These would include exclusive entertainment shows featuring prominent artistes like Sonu Nigam and SP Balakrishnan, service camps special offers and exciting promotions,” adds TKM deputy managing director KK Swamy.
Looks as if the celebration has just started for Toyota owners.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
