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Tourism Authority of Thailand, Mumbai partners with Tripoto community to entice new age travelers in India
MUMBAI: After-witnessing favorable growth in Indian arrivals across segments, Tourism Authority of Thailand (TAT) has kept no stone unturned to reach out to its key target group, the millenials. In order to expand the destination’s reach through various digital platforms, TAT associated with leading travel community, Tripoto, to promote different emerging routes of Thailand through well known travel influencers and the portal. As a part of the association, Tripoto short listed three travel bloggers from Delhi and Mumbai who visited Thailand and explored different regions individually.
The bloggers travelled to some of the new attractions in North (Chiang Mai, Mae Hong Son, Pai) Central (Bangkok, Ayutthaya, Khao Yai) and East (Chanthaburi, Koh Chang) respectively. Each of their itineraries was curated to showcase Thailand as a destination with varied offerings. The travelers participated in activities such as gem stone mining, snorkeling, indigo-dying, visiting historical and religious sites and of course, gorging on the delicious food that the destination boasts of. The bloggers not only amplified their visit through rigorous social media posts and updates, they also created photo blogs and articles sharing their experience elaborately to encourage potential travelers.
In addition to the bloggers, Tripoto maximized the outreach of the activity by actively promoting the content on Tripoto’s website as well as social media platforms. The association was instrumental in promoting different shades of Thailand among the digitally savvy travelers through strategic promotions.
Speaking on the partnership, Ms. Cholada Siddhivarn, Director, Tourism Authority of Thailand, Mumbai, expressed, “Thailand is one of the most youth friendly countries as it has an array of adventurous activities and thrilling experiences to indulge in. Although many young Indian travelers visit Thailand, not all of them are aware of its newly added routes and off beat destinations which are less explored. Tripoto is one of the most popular travel platforms among evolving Indian travelers and travel enthusiasts. Thus, we are positive that the partnership will assist us in promoting the different shades of Thailand and further increase arrivals in these emerging destinations.”
Commenting on the collaboration, Mr. Anirudh Gupta, CEO, Tripoto, said, “There is no better way to promote a destination than through authentic and relatable storytelling. Tripoto is the largest active community of traveler with more than million traveler consuming and sharing travel content monthly. In this collaboration with the Tourism Authority of Thailand, we have used the power of our community travelers and their unique style of travel storytelling and our huge distribution to reach out to the millennial audience. We are truly delighted and thankful to have partnered with the Tourism Authority of Thailand in the successful execution of the campaign and sharing beautiful vistas of this country amongst our country”.
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Paramount set to acquire Warner Bros. Discovery in $81 billion deal
Shareholders back merger, combined entity could reshape streaming and studios.
MUMBAI: Lights, camera… consolidation, Hollywood’s latest blockbuster might be happening off-screen. Shareholders of Warner Bros. Discovery have voted in favour of selling the company to Paramount in a deal valued at $81 billion rising to nearly $111 billion including debt setting the stage for one of the biggest shake-ups in modern media. The proposed merger, still subject to regulatory approvals, would bring together a vast portfolio spanning HBO Max, CNN, and franchises such as Harry Potter under the same umbrella as Paramount’s own heavyweights, including Top Gun and CBS.
At the heart of the deal is streaming scale. Executives have indicated plans to combine HBO Max and Paramount+ into a single platform, potentially creating a stronger challenger to giants like Netflix and Amazon’s Prime Video. Current market data suggests HBO Max holds around 12 per cent of US on-demand subscriptions, compared to Paramount+’s 3 per cent, together still trailing Netflix’s 19 per cent and Disney’s combined 27 per cent via Disney+ and Hulu.
Paramount CEO David Ellison has signalled that while platforms may merge, HBO’s creative identity will remain intact, stating the brand should “stay HBO” even within a broader ecosystem.
Beyond streaming, the deal would redraw the map for film production. Combining two of Hollywood’s oldest studios Paramount Pictures and Warner Bros., the new entity aims to scale output to over 30 films annually, while maintaining a 45-day theatrical window. Warner Bros. currently commands around 21 per cent of the US box office, compared to Paramount’s 6 per cent, underscoring the strategic weight of the acquisition.
But scale comes with scrutiny. Critics warn that fewer players could mean reduced consumer choice, rising subscription costs, and potential job cuts as the combined company looks to streamline overlapping operations while managing billions in debt.
The news business, too, faces a reset. CNN would join forces at least structurally with Paramount-owned CBS, raising questions about editorial independence and positioning. The merger has already drawn political attention in the United States, particularly given perceived ties between the Ellison family and Donald Trump, though the company maintains that newsroom autonomy will be preserved.
If approved, the deal would mark another milestone in Hollywood’s consolidation wave shrinking the industry’s traditional “big six” studios to a “big four”, with Paramount joining Disney, Universal, and Sony at the top table.
In an industry built on storytelling, this merger may well become its most consequential plot twist yet.
