Brands
Tourism australia invites indians to undiscover australia
MUMBAI: Tourism Australia has launched a new bespoke tourism promotion campaign in India and South East Asia. The latest chapter in Tourism Australia’s evolving There’s Nothing Like Australia campaign, UnDiscover Australia specifically targets high value travellers in India, Singapore, Indonesia and Malaysia. The campaign challenges perceptions and stereotypes of what Australia offers as a tourism destination by showcasing unusual, unfamiliar and unexpected attractions and experiences. It is being backed by Australia’s state and territory tourism organisations, airlines, and a range of other key distribution partners.
India is currently Australia’s fastest growing market for arrivals and spend, achieving a fourth consecutive year of double-digit growth. Whilst there is high awareness, aspiration and intention to visit Australia, potential travellers perceive Australia to be one-dimensional in terms of tourism experiences. To sustain growth in arrivals and yield, and make Australia more desirable, the campaign seeks to entice Indian travellers by providing a more multidimensional understanding of Australia’s high-quality experiences, showcasing the journey of renowned Bollywood actor, and Friend of Australia, Parineeti Chopra. The campaign plays on some of the prevalent mis-conceptions about Australia highlighted by research carried out in the region, showing that there is much more to Australia than the typical stereotypes of beaches, cute and furry animals and popular icons.
Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia said, “This campaign will shine a spotlight on some of our undiscovered and hidden holiday gems, showing there’s much more to an Australian holiday for Indians in addition to experiencing our well-known icons. Yes, you can watch a game of cricket at the magnificent Adelaide Oval, but are people aware that they can also do an amazing rooftop climb offering 360 views of the city? Or that there are plentiful immersive experiences amidst untouched natural landscapes in close proximity to our vibrant cities. It’s surprising experiences such as these that we will be seeking to highlight through this campaign,” he said.
The UnDiscover Australia campaign will be executed in two phases in India – September to November and January to April to coincide with the holiday planning periods for the peak travel season during the year-end and Indian summer respectively. The media exposure for the campaign will be across digital, including social, search, programmatic & display, and broadcast mediums across select genres. The campaign will also be amplified during the India’s cricket tour of Australia, and through various public relations and international media hosting programs, as part of which influencers and advocates will continue to UnDiscover Australia, thereby offering compelling reasons to consumers to plan their next holiday to the land down under. The campaign page can be viewed at Australia.com/undiscover.
Arrivals from India to Australia grew by 19.6 per cent for the year ended June 2018 with an influx of 335,100 visitors, compared to same period last year, making India the 8th largest inbound market for Australia.
Brands
Dunkin’ Donuts to exit India as Jubilant FoodWorks ends 15-year franchise deal
The quick service restaurant giant is ending a 15-year franchise partnership with the American doughnut chain, even as it renews its Domino’s agreement for another 15 years
NOIDA: Dunkin’ is done in India. Jubilant FoodWorks Ltd, the country’s leading quick service restaurant operator, has decided not to renew its franchise agreement with the American coffee and doughnut chain, and will wind down its Indian stores in a phased manner before December 31, 2026, bringing a 15-year partnership to a quiet, loss-laden close.
The decision, approved by JFL’s board on March 30, 2026, ends a relationship that began with a Multiple Unit Development Franchise Agreement signed on February 24, 2011. JFL will now evaluate and undertake what it described in a regulatory filing as the “rationalisation and/or cessation of certain operations and/or sale, transfer or disposal of assets and/or assignment or transfer of franchise rights,” all in consultation with Dunkin’s brand owners and strictly within the terms of the original agreement.
The numbers tell the story bluntly. In the financial year 2024-25, Dunkin’ India posted a revenue of Rs 37 crore against a loss of Rs 19 crore — a haemorrhage that was always going to test the patience of a parent company recording revenues of Rs 6,104 crore and a profit of Rs 194 crore in the same period. Doughnuts, it turns out, were never going to move the needle.
The contrast with JFL’s handling of its other marquee franchise could hardly be sharper. Even as it walks away from Dunkin’, the company has just doubled down on Domino’s, signing a fresh Master Franchise Agreement on March 31, 2026, granting it exclusive rights to develop and operate Domino’s Pizza stores in India for 15 years, with an option to renew for a further 10.
JFL, incorporated in 1995 and promoted by the Bharatia family, operates a network of more than 3,500 stores across six markets — India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. Its portfolio includes Domino’s and Popeyes on the global side, and two home-grown brands: Hong’s Kitchen and COFFY, a café brand in Turkey.
For Dunkin’, India was always a stretch. The brand never quite cracked the cultural code in a market where filter coffee and chai command fierce loyalty and where the doughnut remains, at best, an occasional indulgence rather than a daily habit. Fifteen years, mounting losses and a parent with better things to spend its capital on was always going to be a difficult equation to solve.
The doughnut has had its last day. The pizza, however, is staying.
