MAM
Touchstone LC picks Team Pumpkin to power its India digital push
MUMBAI: Touchstone LC has tapped Team Pumpkin to steer its digital and performance marketing in India, marking a fresh chapter in the learning solutions company’s growth playbook.
Announced on 9 December, the partnership places Team Pumpkin in charge of sharpening Touchstone LC’s online presence through targeted campaigns, data-led insights and conversion-focused strategies. The mandate spans paid media, audience activation, campaign management and continuous ROI optimisation, with a clear goal of helping the brand connect with HR leaders, L&D heads and business decision makers across sectors such as healthcare, BFSI, manufacturing and enterprise.
Touchstone LC, a global specialist in multilingual learning and development for regulated industries, aims to widen its footprint in compliance, onboarding and workforce capability. The company brings expertise in analytics-driven learning, AR and VR content and microlearning models across more than 60 languages.
Touchstone LC EVP for learning products and Asia Pacific Sales Vinod Chithambaran, said the tie-up will help the brand accelerate its mission of future-proofing organisational talent. He noted that Team Pumpkin’s blend of creativity, data discipline and industry understanding makes them well suited to drive Touchstone’s next phase of expansion.
Team Pumpkin co-founder Swati Nathani called Touchstone LC a category shaper in digital learning and said the agency is keen to deliver measurable outcomes while deepening the brand’s presence among enterprise clients seeking impactful L&D solutions.
Founded in 2012, Team Pumpkin has built a reputation for ROI-focused digital marketing and will lead the Touchstone LC account from its Gurugram office.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
