Brands
Toshiba India celebrates cricketing legend Sachin Tendulkar
MUMBAI: Well, it’s been sometime that the Indian cricketing legend retired from the international format of the sport, but not just his brand value but even his charm among his fans remains the same. That seems to be the reason for electronic manufacturer Toshiba India that it has brought an initiative to connect with Tendulkar for whom it has been few months to have retired from all the international formats of cricket.
Toshiba India announced the ‘WeAreSachin’ – a consumer initiative to celebrate Sachin’s unprecedented contribution to the world-cricket. This initiative will give fans a chance to be a part of one of the largest ‘fan mosaics’ tailor-made for Sachin Tendulkar. Five lucky winners will also get a chance to meet the God of Cricket in person.
‘WeAreSachin’ – is a three-week long activity, which will continue till February 15, 2014. Fans from across the country can participate in the activity to be a part of the magnificent fan mosaic of Sachin Tendulkar which will be created by famous artist Viveek Sharma – an artist awarded with the Maharashtra State Award for Artistic Excellence in 1994.
To participate in the campaign, one needs to log in to http://bit.ly/wearesachin and upload his/her picture for the fan mosaic. Alternately, users can also participate directly through their Facebook account, by simply liking the Toshiba IndiaFacebook page and allowing Toshiba India to their profile picture for the mosaic.
Talking about the campaign, Toshiba India Country Head-DS Division Sanjay Warke, commented, “Toshiba has already established itself as a Thought Leader and front runner with the launch of World’s first Cricket TV co-created with Sachin under its ‘Cricket Series’. This initiative is yet another attempt by Toshiba to bring its consumers and cricket fans closer to the game and it’s most iconic player. ‘WeAreSachin’ is our way of paying tribute to the living cricketing legend, Sachin Tendulkar. Our aim is to give the fans a chance to meet their idol Sachin Tendulkar and we invite fans to participate and be a part of one of the largest fan mosaics which will be remembered for generations to come.”
Brands
Devyani International Ltd plans three-subsidiary merger to streamline operations
QSR operator moves to streamline structure and unlock operational synergies
Devyani International is tightening its corporate kitchen. The quick-service restaurant operator has approved a scheme to merge three subsidiaries—Sky Gate Hospitality, Blackvelvet Hospitality and Say Chefs Eatery—into the parent company in a bid to simplify its structure and sharpen operational efficiency.
The decision was cleared at a board meeting on March 10 and disclosed in a regulatory filing to the stock exchanges. The merger will take effect from April 1, 2025, subject to statutory approvals.
All three transferor companies are direct or indirect wholly owned subsidiaries, meaning no fresh shares will be issued and the shareholding pattern of Devyani International will remain unchanged once the scheme is completed.
The subsidiaries together operate more than 100 outlets—including dine-in restaurants and cloud kitchens, spread across over 40 cities such as Delhi NCR, Mumbai, Kolkata and Bengaluru.
Devyani International, the largest franchisee of Yum Brands in India, said the consolidation is aimed at generating operational synergies, optimising resource utilisation and reducing layers within the corporate structure.
Financially, the move brings together businesses of varying scale. As of March 31, 2025, Devyani International reported a net worth of Rs 10,381.02 million and turnover of Rs 33,493.33 million. Sky Gate Hospitality posted a net worth of Rs 761.14 million with turnover of Rs 2,657.57 million, while Blackvelvet Hospitality and Say Chefs Eatery reported smaller operations and negative net worth.
The merger will consolidate these operations under a single corporate umbrella as the company sharpens its focus on scale and efficiency.
Devyani International currently runs more than 2,000 outlets across over 280 cities in India, Nigeria, Nepal and Thailand. Its portfolio includes franchise rights for brands such as Pizza Hut, KFC, Costa Coffee, Tea Live, New York Fries and Sanook Kitchen, alongside its own food brands.
With the paperwork underway and approvals pending, Devyani is essentially clearing the corporate clutter—turning three subsidiaries into one tighter, leaner operation. In the QSR world, even the back office needs a spring clean.
