Brands
Torrent Electricals lights up Diwali with tribute to electricians
MUMBAI: This Diwali, Torrent Electricals is shining the spotlight on the real heroes behind India’s festival of lights, the electricians who make every celebration glow. With its new campaign, Mitron Ki Diwali, conceptualised by Schbang, the brand moves beyond product talk to deliver a deeply human story of gratitude and connection.
Set in a relatable middle-class home where last-minute lighting threatens to dim the festive spirit, the film introduces the electrician as more than a technician, he’s the bringer of light, quite literally. Through this everyday narrative, Torrent blends emotional storytelling with brand purpose, standing apart from competitors who focus solely on performance and specs.
“True progress is built on the shoulders of those who often go unnoticed,” said Torrent Electricals Limited CEO Sachin Phartiyal. “This campaign is our way of shining a light on electricians, the real enablers of every celebration, every home powered safely, and every moment of joy.”
The campaign doesn’t stop at film. Torrent is extending its gratitude on-ground through appreciation initiatives for electricians and interactive digital contests designed to engage consumers while reinforcing the brand’s core values of trust and responsibility.
Targeted at urban and semi-urban families aged 25–45, as well as the electricians, contractors, and retailers within its ecosystem, Mitron Ki Diwali resonates with audiences who value safety, reliability, and heartfelt storytelling.
“We wanted to shine a light on the electricians themselves, the ones who climb ladders, untangle wires, and quietly make our homes sparkle,” added Schbang group creative manager Mohammed Sadriwala. “They don’t just fix wires; they make celebrations possible.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
