MAM
Top five global influencer marketing agencies
Mumbai: Influencer marketing has emerged as a potent force, capable of connecting brands with their target audience in unique and compelling ways. To ensure your influencer campaigns stand out and deliver remarkable results, it is crucial to partner with industry-leading influencer marketing agencies. Here, we present the top five global influencer marketing agencies that are spearheading innovation and setting the industry’s gold standard.
1. Mad Influence – where the magic of influence comes alive!
Mad Influence is a global 360-degree influencer marketing agency with a captivating network of talented influencers, content creators, and remarkable brands from India and around the globe. Mad Influence has there offices in Delhi, Mumbai, and Dubai. They offer end-to-end campaign management, strategic content planning, expert media buying, and top-notch production services. With a stellar track record of over 5,000 triumphant campaigns, they’ve worked with industry-leading brands from various sectors like FMCG, entertainment, and automobiles to name a few. Their creative prowess extends to extraordinary partnerships with renowned production houses and music labels. Moreover, their creative expertise extends to exceptional collaborations with renowned Bollywood production houses and music labels as well.
2. NeoReach – data-driven excellence
NeoReach, headquartered in Orlando, is a full-service digital influencer agency with offices in Los Angeles, San Francisco, and Austin. They excel at influencer sourcing, performance reporting, and everything in between. NeoReach uses data-driven insights, including competitor audits and audience demographics matching, to craft launch strategies on major social platforms. They handle all stages of influencer marketing, from introduction and contract negotiation to deployment and payments.
3. Viral Nation – influence amplified
Based in Toronto with offices in Kitchener and Christ Church, Viral Nation is a global influencer marketing agency and a talent agency for influencers. They work with influencers on platforms like Facebook, Instagram, and Snapchat while representing and securing endorsements for top influencers. Viral Nation offers full social media representation for influencers, helping them work with brands and ensuring proper compensation.
4. Kairos Media – standing out authentically
Kairos Media, headquartered in London with offices in Manchester and New York, is a social-first creative agency that targets Millennial and Gen Z consumers globally. They use a 360-degree approach, combining data and creativity to deliver over five times the success of traditional media buying. Working with 75,000 influencers across 55 countries and 20 languages, Kairos Media has partnered with major brands like Facebook, Kelloggs, and Samsung.
5. HypeFactory – AI-powered influence
HypeFactory is a global influencer marketing agency with an impressive presence in multiple countries like Cyprus, Serbia, Thailand, Indonesia, Spain, Australia, Hungary, Lithuania, Poland, Israel, Finland, Armenia, China, South Korea, the Philippines, and the United States. They operate at the intersection of technology and creativity, utilizing their HypeAuditor tool and advanced AI technologies to select the best influencers for your campaigns. HypeFactory uses comprehensive and accurate data to identify the most suitable influencers, measure audience quality, and predict campaign outcomes before they even start.
In the world of influencer marketing, these top agencies are setting the bar high with their unique approaches, data-driven strategies, and impressive global reach. Choose the agency that aligns best with your brand’s goals and watch your influencer campaigns soar to new heights.
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
