Ad Campaigns
Tonic Media Wins 2015 Social Media Agency of the Year
MUMBAI: Tonic Media, India’s leading independent digital agency, has been named 2015 Social Media Agency of the Year at the Big Bang Awards organised by the Ad Club, Bangalore on Friday, the 25th of September.The agency was nominated across 10 categories with 14 shortlisted entries and bagged 12 awards including five golds, five silvers and one Bronze.
Over 987 entries were submitted across 58 categories by 72 agencies. Honorees were selected by a jury comprising of 46 Senior Advertising, Marketing, Media, PR and digital professionals from all over India, based on the nominations filed by the respective agencies. The awards re-emphasized the strengths of Tonic Media across social and creative platforms with the agency winning Best Use of Facebook, Twitter, LinkedIn as well as Community Development under separate campaigns.
“We are excited that Tonic has had such a successful year in terms of performance and receiving appreciation for the same.” said Chetan Asher, CEO, Tonic Media. “The awards are a testament to the pace and commitment of the Tonic team. We aim to build the best-in-class services and focus on producing better creativity year on year.”
Tonic received the following titles at The Big Bang Awards:
Winner
· Social Media Agency of the Year
Gold
· Best Use of Twitter for Aditya Birla Group
· Best Use of LinkedIn for Sony Entertainment Television
· Best Community Development for Sony Mix
· Best Corporate Communications Campaign for Aditya Birla Group
· Best CSR Campaign for Aditya Birla Group
Silver
· Best Corporate Website of the Year for Little Millennium
· Best Use of Facebook for Sony Entertainment Television
· Best Use of Twitter for Sony Max2
· Best Community Development for Sony PIX
· Best Social Game/App/Contest for Aditya Birla Group
Bronze
· Best Use of Facebook for Sony PIX
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
