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Tom Hanks to get Imax treatment with Warner’s ‘Polar Express’
MUMBAI: Encouraged by the success of converting The Matrix Revolutions into the Imax format last year Warner Bros. has announced that it will release Tom Hanks’ upcoming film The Polar Express both in Imax and in standard definition in November.
The film will be released simultaneously in key markets across the world on 19 November.
The film reunites Hanks with his Forrest Gump director Robert Zemeckis. Both won Oscars for that project. The new family movie has been timed for the Thanksgiving holiday period.
It has used computer graphics imagery and stop-motion photography in order to blend realism and fantasy. It tells the tale of a doubting young boy who takes a train ride to the North Pole. He embarks on a journey of self-discovery that shows him that the wonder of life never fades for those who believe.
Zemeckis added, “When I saw the tests for The Polar Express in Imax 3D, I was excited that audiences would be able to experience the film this way. The 3D adds incredible depth and allows the viewers to experience the visual splendor and amazing adventure of this classic story in a way which should create a really memorable experience, not only this holiday season but for many years to come.”
Delights that await viewers include catching snowflakes falling off screens that are up to eight stories tall. Viewers will experience the art of dodging the train’s arrival as the whistle blows in 12,000 watts of digital surround sound.
Before that on 4 June Warner Bros. plans to release Harry Potter and the Prisoner of Azkaban in Imax and conventional theatres in the US, Canada and selected international territories. This will be followed by Catwoman with Halle Berry in July.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
