MAM
Togeth૪ing: Connecting users for inclusive shared experiences
Mumbai: Togeth૪ing, an innovative app at the forefront of reshaping virtual social connectivity, has made waves since its launch earlier this year. Its latest feature enhances the user experience by allowing friends and family to seamlessly enjoy movies, music, and interactive conversations as if they were physically together, with just a quick scan of a QR code and a shared link. This simplicity underscores the app’s commitment to user-friendly design and accessibility.
Taking the co-action experience to new heights, Togeth૪ing introduces instant coupons during co-watching and co-listening sessions. These coupons offer exclusive advantages to participants, creating a dynamic and rewarding virtual environment. Users can now indulge in their favourite entertainment while also reaping the benefits of shared experiences. Togeth૪ing isn’t merely a virtual hangout; it’s a space where co-action translates into tangible rewards.
These coupons encompass a range of exciting offers, including discounts at restaurants and other hospitality outlets. By doing so, Togeth૪ing is redefining hospitality interactions and customer engagement. Speaking about the rationale behind introducing restaurant coupons within the app, founder Maadhav Bhide stated, “It’s the easiest way to reward the user. It is a straightforward and efficient method of incentivizing users. Unlike other reward systems that may require complex mechanisms or extensive point accumulation, offering discounts on food is immediate and universally appealing. Food is a necessity, and offering discounts on it ensures everyone benefits according to their preferences. It’s an endless commodity for a rewards program.”
Togeth૪ing has forged partnerships with reputable establishments, many of which have seen a positive impact on their business. Maadhav Bhide explained, “Our interactive capabilities enable businesses to gamify their offerings, driving engagement, data collection, and entertainment simultaneously. This leads to increased foot traffic, brand engagement, and heightened brand awareness.” He added, “Initially, the concept seemed daunting as it’s rare to gamify content collaboration and interactivity while offering rewards from partner restaurants to users. However, the response, though cautious, has been a success. We’re witnessing a noticeable and exciting increase in walk-ins.”
Ensuring utmost security, Togeth૪ing allows users to connect through various channels such as WhatsApp, Facebook, Instagram, and email with their social circles. This commitment to a 100 per cent secure platform reinforces trust, fostering authentic two-way communication that mirrors in-person interactions closely. With safety and security prioritized, users can engage with confidence, knowing that their privacy is respected. By combining entertainment, rewards, and security, Togeth૪ing creates an inclusive environment where users can connect, engage, and enjoy shared experiences to the fullest.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
