MAM
Togeth૪ing: Connecting users for inclusive shared experiences
Mumbai: Togeth૪ing, an innovative app at the forefront of reshaping virtual social connectivity, has made waves since its launch earlier this year. Its latest feature enhances the user experience by allowing friends and family to seamlessly enjoy movies, music, and interactive conversations as if they were physically together, with just a quick scan of a QR code and a shared link. This simplicity underscores the app’s commitment to user-friendly design and accessibility.
Taking the co-action experience to new heights, Togeth૪ing introduces instant coupons during co-watching and co-listening sessions. These coupons offer exclusive advantages to participants, creating a dynamic and rewarding virtual environment. Users can now indulge in their favourite entertainment while also reaping the benefits of shared experiences. Togeth૪ing isn’t merely a virtual hangout; it’s a space where co-action translates into tangible rewards.
These coupons encompass a range of exciting offers, including discounts at restaurants and other hospitality outlets. By doing so, Togeth૪ing is redefining hospitality interactions and customer engagement. Speaking about the rationale behind introducing restaurant coupons within the app, founder Maadhav Bhide stated, “It’s the easiest way to reward the user. It is a straightforward and efficient method of incentivizing users. Unlike other reward systems that may require complex mechanisms or extensive point accumulation, offering discounts on food is immediate and universally appealing. Food is a necessity, and offering discounts on it ensures everyone benefits according to their preferences. It’s an endless commodity for a rewards program.”
Togeth૪ing has forged partnerships with reputable establishments, many of which have seen a positive impact on their business. Maadhav Bhide explained, “Our interactive capabilities enable businesses to gamify their offerings, driving engagement, data collection, and entertainment simultaneously. This leads to increased foot traffic, brand engagement, and heightened brand awareness.” He added, “Initially, the concept seemed daunting as it’s rare to gamify content collaboration and interactivity while offering rewards from partner restaurants to users. However, the response, though cautious, has been a success. We’re witnessing a noticeable and exciting increase in walk-ins.”
Ensuring utmost security, Togeth૪ing allows users to connect through various channels such as WhatsApp, Facebook, Instagram, and email with their social circles. This commitment to a 100 per cent secure platform reinforces trust, fostering authentic two-way communication that mirrors in-person interactions closely. With safety and security prioritized, users can engage with confidence, knowing that their privacy is respected. By combining entertainment, rewards, and security, Togeth૪ing creates an inclusive environment where users can connect, engage, and enjoy shared experiences to the fullest.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
