Account
Toaster secures retainer mandate with Subway India
Mumbai: Toaster, an independent creative agency, has secured a retainer contract with Subway India, becoming its primary advertising agency for a set period. This partnership marks a significant milestone for both companies and sets the stage for innovative and impactful advertising campaigns in the quick-service restaurant (QSR) category.
Toaster has a proven track record of delivering successful campaigns for leading brands such as Google, Myntra, Biba, Nykaa, and Swiggy Dineout. Known for its award-winning creativity and data-driven strategy, Toaster is poised to bring fresh and engaging concepts to Subway India’s marketing efforts. With over 37,000 restaurants worldwide, Subway boasts a robust franchise network in India. With this new collaboration, Subway aims to strengthen its brand presence and connect more effectively with its diverse customer base in India.
“We are so stoked to partner with Subway India,” said Toaster chief creative officer Ira G. “As fans of their subs and their advertising, our team is looking forward to creating some meaningful and memorable brand experiences, and we are eager to bring our innovative approach to Subway’s campaigns and create some ‘fresh’ magic with them.
This collaboration underscores Toaster’s commitment to expanding its portfolio and delivering exceptional creative solutions for clients across various sectors. With Subway India on board, Toaster continues to solidify its position as a leading creative force in the advertising industry.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
