Digital
TO THE NEW and Irdeto partner to boost Pay-TV experience & monetisation
Mumbai: TO THE NEW, a global digital technology services company, and Irdeto, the world leader in secure digital platform experiences, are expanding their partnership to address the needs of Pay-TV and streaming operators which aim to support content super aggregation for end users. The collaboration also enables operators to unlock monetization opportunities beyond the primary content viewing use cases. Irdeto has selected TO THE NEW as a key technology partner for delivering a consistent user experience (UX) across the full suite of devices in its ecosystem.
With TO THE NEW’s UX, apps, and experience management seamlessly integrated, operators can better utilize Irdeto’s award-winning streaming aggregation platform, Irdeto Experience, by optimizing content delivery and driving viewer engagement across all types of connected devices, including mobile, web, Smart TVs and set-top boxes. The collaboration between TO THE NEW and Irdeto provides flexibility for operators to customize the look and feel of apps, while also enabling studio-grade security and complete control over metadata and rights management using proven content management solutions. Irdeto Experience also allows easy integration with industry-leading tools for subscription management, data and analytics, digital marketing, and advertising engines.
“Our partnership with Irdeto focuses on revolutionizing the OTT experience with a rich, flexible, and extendable solution, which enables content providers to delight their audiences across platforms, while also opening up new avenues for monetization”, TO THE NEW co-founder & CEO Narinder Kumar.
“Irdeto is committed to providing secure and flexible solutions for streaming and pay-TV operators, and this partnership with TO THE NEW supports our mission to offer a comprehensive ecosystem that not only enhances user experience but also drives viewer engagement and revenue growth,” commented Irdeto COO of Video Entertainment Andrew Bunten. “This collaboration is particularly prominent in light of the growing demand for personalized content across devices including hybrid set-top boxes, so we are excited to see how our partnership translates into tangible impacts for our clients and their audiences,” he added.
Digital
NDTV launches Datafy for data-driven journalism
New platform uses AI and analytics to cut through noise in divided times.
MUMBAI: NDTV just dropped the mic on opinions because when facts hit harder than hot takes, even the debates start sweating. In an era where loud voices often drown out clear ones, NDTV has launched Datafy, a new platform dedicated to data-driven journalism and storytelling. Powered by big data science, advanced analytics and artificial intelligence, Datafy aims to turn complex datasets into accessible, evidence-based narratives that rise above partisan noise.
The initiative places verified facts and rigorous analysis at the centre of public conversation, offering interactive dashboards, election trackers, economic deep-dives, policy breakdowns and global trend mapping. It will support NDTV’s coverage across broadcast and digital platforms on major stories in elections, economics, geopolitics, sports and beyond.
NDTV, CEO and editor-in-chief Rahul Kanwal said, “We are living through a period of extraordinary challenges and uncertainties, where opinion often overwhelms evidence. With Datafy, we are investing in advanced analytics and cutting-edge artificial intelligence tools to distil meaning out of big data sets. Our responsibility is to provide our viewers clarity driven by verified facts, visualised in ways that give context and meaning to a story.”
NDTV senior editor Namrata Dadwal added, “Data-based storytelling is fundamental to modern journalism. When analysed responsibly and presented through powerful visualisations, it turns complexity into clarity. With Datafy, we are placing verified evidence at the centre of every story we tell.”
The launch reflects NDTV’s push to reinforce its journalism-first ethos amid hardening ideological lines and fragmented discourse. By making data the hero instead of just another prop, Datafy isn’t just adding another tool to the newsroom, it’s handing viewers a quiet, powerful filter in a world screaming for attention.
