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TNS expands brand and advertising division
MUMBAI: TNS, the world’s third largest global market information organisation, has announced the expansion of its brand & advertising division. It will be headed by research industry leader and branding/advertising expert Larry Mock. Mock was formerly president and CEO of The Council for Marketing & Opinion Research (CMOR) and VP of Procter & Gamble’s Consumer and Market Knowledge Group Worldwide.
The announcement comes in the wake of TNS’ recent rebranding announcement and builds upon the company’s philosophy of being the Sixth Sense of Business. Mock said, “TNS is one of the world’s most dynamic and comprehensive global market research organisations. As such, TNS is in a strong position to anticipate market trends. Today’s global marketplace and complex consumer base offer a distinct challenge to marketing organisations to raise the bar in terms of creating brands, building brand value and developing compelling and motivating communication of that value.
“For example, we see more clients approaching us with a unique tableau of branding and advertising issues that necessitate a new approach to brand/ad understanding and research. These needs can be importantly addressed by leveraging TNS’ global footprint and extensive product portfolio.”
CEO, TNS Intersearch Bruce Shandler said, “The driving force behind the brand and advertising division is TNS’ proactive response to a growing market demand for new research methodologies that not only collect data, but offer greater analysis, integration and synthesis of information and insights to support multi-national brands. Larry will create the capability to make all of this possible.”
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Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
