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TNS expands brand and advertising division
MUMBAI: TNS, the world’s third largest global market information organisation, has announced the expansion of its brand & advertising division. It will be headed by research industry leader and branding/advertising expert Larry Mock. Mock was formerly president and CEO of The Council for Marketing & Opinion Research (CMOR) and VP of Procter & Gamble’s Consumer and Market Knowledge Group Worldwide.
The announcement comes in the wake of TNS’ recent rebranding announcement and builds upon the company’s philosophy of being the Sixth Sense of Business. Mock said, “TNS is one of the world’s most dynamic and comprehensive global market research organisations. As such, TNS is in a strong position to anticipate market trends. Today’s global marketplace and complex consumer base offer a distinct challenge to marketing organisations to raise the bar in terms of creating brands, building brand value and developing compelling and motivating communication of that value.
“For example, we see more clients approaching us with a unique tableau of branding and advertising issues that necessitate a new approach to brand/ad understanding and research. These needs can be importantly addressed by leveraging TNS’ global footprint and extensive product portfolio.”
CEO, TNS Intersearch Bruce Shandler said, “The driving force behind the brand and advertising division is TNS’ proactive response to a growing market demand for new research methodologies that not only collect data, but offer greater analysis, integration and synthesis of information and insights to support multi-national brands. Larry will create the capability to make all of this possible.”
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
