MAM
TME enters in strategic alliance with MPG
MUMBAI: TME, the media planning and buying arm of Rediffusion – Y & R and Everest Brand Solutions, and Havas Media’s flagship brand MPG have entered into a strategic alliance to provide value added media planning and buying services to clients of Rediffusion – Y & R and Everest Brand Solutions.
Rediffusion – Y & R president D Rajappa said, “This alliance is a collaborative effort to grow the business and also add enhanced value to existing and prospective clients of RYR”
TME and MPG will leverage their individual strengths to provide greater value to clients and collaborate to tap opportunities for growth in the market, the two companies said.
The alliance will also enable TME’s clients to benefit from Havas Media‘s network knowledge resources, the integrated buying clout, MPG‘s proprietary decision support systems and their touch point platform “Connect” bringing together a more effective and optimised investment plan.
Everest Brand Solutions president Dhunji Wadia added, “This is one of the deepest integrations to date, marking yet another milestone in the group’s plan for a consolidated media investment management operation. The focus is to bring competitive advantage to our clients and our companies.”
Havas Media, South Asia CEO Anita Nayyar added, “This strategic alliance is a synergistic relationship between MPG and TME wherein both brands will co-exist and continue to provide benefits to each other working towards a common goal of delighting clients.”
Meanwhile, TME will continue to be built as a media independent brand under MPG‘s stewardship.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
