MAM
TME enters in strategic alliance with MPG
MUMBAI: TME, the media planning and buying arm of Rediffusion – Y & R and Everest Brand Solutions, and Havas Media’s flagship brand MPG have entered into a strategic alliance to provide value added media planning and buying services to clients of Rediffusion – Y & R and Everest Brand Solutions.
Rediffusion – Y & R president D Rajappa said, “This alliance is a collaborative effort to grow the business and also add enhanced value to existing and prospective clients of RYR”
TME and MPG will leverage their individual strengths to provide greater value to clients and collaborate to tap opportunities for growth in the market, the two companies said.
The alliance will also enable TME’s clients to benefit from Havas Media‘s network knowledge resources, the integrated buying clout, MPG‘s proprietary decision support systems and their touch point platform “Connect” bringing together a more effective and optimised investment plan.
Everest Brand Solutions president Dhunji Wadia added, “This is one of the deepest integrations to date, marking yet another milestone in the group’s plan for a consolidated media investment management operation. The focus is to bring competitive advantage to our clients and our companies.”
Havas Media, South Asia CEO Anita Nayyar added, “This strategic alliance is a synergistic relationship between MPG and TME wherein both brands will co-exist and continue to provide benefits to each other working towards a common goal of delighting clients.”
Meanwhile, TME will continue to be built as a media independent brand under MPG‘s stewardship.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
