Ad Campaigns
Titan marketing campaign wins at World Watch Awards
NEW DELHI: Titan Raga and IWC Portofino Midsize watch launch received the ‘Best Integrated Marketing Campaign’ Award at the sixth edition of the annual Watch Awards this year.
HUBLOT ICC World Cup Association bagged the ‘Best-Organised Event’ and ‘Best use of Ambient Media’ awards, while ‘Titan Gift of Time’ campaign was awarded the ‘Best use of Social Media’ award.
SEIKO, Lulu Mall, Cochin picked the ‘Best Boutique’ award.
Marketing categories had been included for the first time in the Watch World Awards hosted by the Chitralekha Group here.
Bollywood actor Yami Gautam, Nimrat Kaur and Pallavi Sharda were among those present at the function, which also featured entertainment frills including a comic act by Delhi-based stand-up comedian Vasu Primlani.
Watch World Awards creator and Chitralekha Group president & publisher Mitrajit Bhattacharya says, “With each edition, the awards have been able to touch the right chord with the watch brands and watch aficionados across the world. Watch World Awards has attained the stature of being one of world’s most coveted award on horology with its six editions till date. The participation from the world’s top watch brands is a testament of our success over the years. As always, we came up with an incredible jury team hailing from watchmaking, design, sports, collaborative art, marketing, to celebrate the art and science of watchmaking.”
Filmmaker Apoorva Lakhia was a member of the four-member jury that judged the product category. Senior marketing & business transformation specialist (automotive & retail) Nitish Tipnis judged the marketing category.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
