AD Agencies
ting ropes in industry veteran Govind Shahi to supercharge global expansion
MUMBAI: ting, the India-based advertising agency known for its bold, data-driven marketing, is going global – and it’s bringing in the big guns. The agency has appointed industry veteran Govind Shahi as an advisor and consultant, a strategic move designed to turbocharge its international ambitions in the UK and UAE.
Govind Shahi, a seasoned leader with a stellar record of scaling businesses worldwide, will steer ting’s global expansion, leveraging his expertise in cross-border growth and strategic alliances.
“I’m thrilled to join ting at this pivotal moment,” said Govind. “The agency’s strong foundation in creativity and performance-driven marketing presents an exciting opportunity to introduce its services to global brands. I look forward to working with the talented team at ting to craft expansion strategies that align with market needs and drive sustainable success.”
Already known for its high-impact campaigns that blend creativity, technology, and data analytics, ting is set to build on its existing international footprint. Business heads Anirudh Ramanathan and Dhawal Shah will lead the UK and UAE markets, while Govind’s strategic guidance is expected to open new doors and deepen ting’s international influence.
“Govind’s joining marks a bold step forward in our ambition to take ting global. His deep understanding of international markets paired with our creative and performance DNA sets the stage for meaningful global impact,” said ting partner Sudharshan Anandkumar.
“We’re excited to partner with Govind Shahi to lead ting’s international business across the UK and UAE. With his depth of experience and proven track record, we’re confident he will add considerable value to our growing global ambitions,” added another ting partner Manan Vora.
Third ting partner Aadil Mehta said, “This is a significant step forward for Ting as we continue to expand into global markets. Mr. Govind, a true veteran in our industry, brings invaluable experience and expertise to the table. We are both delighted and excited about this development, as it marks a new chapter in Ting’s growth and opportunities on the global stage.”
As ting takes its signature blend of innovation and strategy to the world, brands can expect a bold new player on the global advertising stage.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
