Brands
Tinder launches dating guide in more Indian languages
MUMBAI: Blind dates can go wrong. And in a multilingual, multicultural nation like India, even more so. This despite, people are dating.
Keeping this in mind, Tinder and the Centre for Social Research (CSR) have made their dating safety guide available in four Indian languages—Hindi, Marathi, Kannada, and Bengali. The move aims to make online dating safety advice more accessible, ensuring users can find essential guidance in a language they are most comfortable with.
Originally launched in 2023 in English, the guide provides young adults with practical tools and insights to navigate online and in-person dating safely. The expansion reflects Tinder’s commitment to fostering a secure dating environment, responding to feedback from regional language speakers who feel more comfortable consuming educational content in their native tongues.
A recent Tinder survey revealed that safety and security are the top priorities for Indian singles before meeting someone from a dating app, with 37 per cent opting for a video call before an in-person date. Since its launch, the guide has been accessed over a million times and downloaded 50,000 times. With localisation, Tinder and CSR aim to extend their reach and promote responsible dating across India.
Throughout February 2025, Tinder users in India will encounter in-app cards featuring key safety tips from the guide and directing them to a dedicated online resource. These cards will reinforce essential safety principles while encouraging users to make informed choices.
Trust & Safety at Match Group vice president Yoel Roth Tinder’s parent company, stated: “At Match group, we prioritise making dating safer for millions worldwide. With this multilingual launch, we are empowering young daters in India with crucial safety tools. Our collaboration with CSR strengthens awareness and reinforces our dedication to robust safety standards.”
Added CSR director Ranjana Kumari “For over four decades, CSR has championed gender equality and worked to make online spaces safer. Partnering with Tinder on this guide allows us to reach a broader audience, equipping individuals—especially women—with the knowledge to navigate online dating with confidence and security.”
Recognising respectful communication, active listening, and clear intentions while staying alert to concerning behaviour. Emphasising the importance of clear and enthusiastic agreement in all interactions, with resources such as Tinder’s ‘let’s talk consent’ initiative. Educating users on tools like photo verification, unmatch, and block contacts to ensure greater control over their dating experience. Guiding users on how to report harassment directly within the app and access trusted support organisations if needed.
Brands
BlaBliBlu hits Rs 100 crore run rate within six months of launch
Affordable luxury fragrance brand rides youth demand and rapid adoption
NEW DELHI: BlaBliBlu has clocked an annual run rate of Rs 100 crore within just six months of launch, underlining the rapid rise of new-age fragrance brands catering to India’s young consumers.
The startup, founded by Palash Arneja along with Rajat, Kushal and Durgesh, is currently operating at a monthly run rate of Rs 8 crore. The milestone places it among the fastest-growing entrants in India’s competitive fragrance market.
BlaBliBlu’s growth story hinges on a clear gap it spotted early on. Consumers typically had to choose between expensive international perfumes and lower-priced options that often compromised on quality or longevity. The brand positioned itself in between, offering fragrances priced under Rs 1,000 while maintaining premium-like performance.
A key differentiator has been its product formulation. With a fragrance oil concentration of around 25 per cent, the company claims its perfumes deliver longer-lasting wear comparable to higher-end global brands. Combined with sleek packaging and design, the products have resonated with younger buyers looking for both style and substance.
“Reaching a Rs 100 crore annual run rate within six months is an exciting milestone that shows strong customer demand across India,” said BlaBliBlu founder Palash Arneja. He added that the brand’s focus has been on delivering premium-quality scents while keeping them accessible, supported by continuous feedback and product innovation.
Instead of relying heavily on marketing spends, the company has leaned on a product-led growth strategy. Its trial packs, priced at Rs 399, allow customers to sample multiple fragrances before committing to a full-size purchase. The option to redeem the trial cost or opt for a refund has helped reduce hesitation and build trust among first-time buyers.
Customer insight has also played a central role in shaping the brand. Before launch, the team conducted on-ground research across malls and retail spaces to understand preferences. Since then, feedback from thousands of users has fed into product development and brand decisions.
Looking ahead, BlaBliBlu plans to expand its portfolio into adjacent categories such as body washes, roll-ons and car fragrances, while also exploring niche scent offerings.
With a strong start and a clear value proposition, the brand’s early momentum suggests it is well placed to carve out a lasting space in India’s evolving fragrance market.
