MAM
Timex returns to TATA IPL as official timekeeper for Punjab Kings
Mumbai: Timex, the global iconic watch brand is back at the edition 17 of TATA IPL, the most coveted cricketing entertainment event of the year and announces partnership with Punjab Kings as ‘official timekeeper of the Kings’. This association will see Timex branding on Punjab Kings with a very prominent logo placement on the trousers, making sure the team members put their winning foot forward. With a fairly settled team which has retained its strong core under the captaincy of veteran opener Shikhar Dhawan, Punjab Kings is all charged up for the season.
Timex and cricket have both built a strong legacy in India with attributes that best define both brands – passion, precision, and performance. With its ever-evolving consumer outreach strategy Timex always tries to find new ways to connect with its consumers. This partnership with Punjab Kings is in line with the brand’s strategy to reach out to masses and ride the wave of excitement around cricket which unites the nation.
Speaking on the partnership, Timex Group India MD Deepak Chhabra said “We are thrilled to be part of the IPL season this year with Punjab Kings as the official timekeeper of the kings. This is our second year with this cricketing extravaganza and with a young and energized team, we look forward to an exciting season ahead. Cricket is not just a sport with passion, it is also an entertainment event for the masses and this association is an opportunity to reach out to millions of consumers across the nation.”
Together Timex & Punjab Kings are all set to add more excitement to the TATA IPL fever and their dedicated supporters at every victory and exciting moment of what promises to be an adrenaline-filled show.
KPH Dream Cricket Ltd CEO Satish Menon said, “We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well.”
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
