MAM
Timex returns to TATA IPL as official timekeeper for Punjab Kings
Mumbai: Timex, the global iconic watch brand is back at the edition 17 of TATA IPL, the most coveted cricketing entertainment event of the year and announces partnership with Punjab Kings as ‘official timekeeper of the Kings’. This association will see Timex branding on Punjab Kings with a very prominent logo placement on the trousers, making sure the team members put their winning foot forward. With a fairly settled team which has retained its strong core under the captaincy of veteran opener Shikhar Dhawan, Punjab Kings is all charged up for the season.
Timex and cricket have both built a strong legacy in India with attributes that best define both brands – passion, precision, and performance. With its ever-evolving consumer outreach strategy Timex always tries to find new ways to connect with its consumers. This partnership with Punjab Kings is in line with the brand’s strategy to reach out to masses and ride the wave of excitement around cricket which unites the nation.
Speaking on the partnership, Timex Group India MD Deepak Chhabra said “We are thrilled to be part of the IPL season this year with Punjab Kings as the official timekeeper of the kings. This is our second year with this cricketing extravaganza and with a young and energized team, we look forward to an exciting season ahead. Cricket is not just a sport with passion, it is also an entertainment event for the masses and this association is an opportunity to reach out to millions of consumers across the nation.”
Together Timex & Punjab Kings are all set to add more excitement to the TATA IPL fever and their dedicated supporters at every victory and exciting moment of what promises to be an adrenaline-filled show.
KPH Dream Cricket Ltd CEO Satish Menon said, “We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
