Brands
Timex marks 170 years with a $1 limited-edition watch
Mumbai: Timex is celebrating its 170th anniversary by offering 1,000 limited-edition Waterbury watches for just $1, reviving a legacy of accessible timekeeping. On 16 November, consumers in India can claim their limited-edition watch at 10 am on shop.timexindia.com and at select retailers. This is a unique opportunity to be part of Timex’s celebration of time and resilience.
The release honors Timex’s watchmaking heritage since 1854, tracing its roots back to the Waterbury Clock Company. It commemorates the iconic Yankee pocket watch, their first timepiece sold for $1, known as “the watch that made the dollar famous.”
Before Timex, timekeeping was largely exclusive to the elite, with pocket watches priced out of reach for many. The Waterbury Clock Company democratized timekeeping, allowing farmers, train conductors, and factory workers to synchronize their activities. By the turn of the century, over six million of these ‘dollar watches’ were in use across America, and even Mark Twain owned one, having sent Timex a dollar for his own watch.
Timex Group CMO Shari Fabiani said, “Our 170th anniversary isn’t merely a celebration of our storied past; it’s a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone. The $1 Anniversary Watch pays homage to the original Waterbury campaign, which promised ‘correct time for little money.’ In crafting this watch, we wanted to honor the loyal consumers who have trusted and cherished our brand over the years.”
This special release is part of Timex’s Waterbury collection, honouring its origins as the Waterbury Clock Company with quality finishes and innovative watchmaking. It features a glossy ice-white dial with the official 170th anniversary edition logo and 3D lacquered Roman numeral markers. On the caseback, there is vertical brushing and an engraving that commemorates this significant moment in Timex’s history.
Timex India MD Deepak Chhabra shared, “For 35 years, Timex India has been a part of this incredible and coveted global brand legacy. The 170th anniversary isn’t just a celebration of the brand’s existence; it’s also an opportunity for us to express gratitude and thank our loyal customers who’ve trusted us for generations and have believed in our promise of ‘reliable timekeeping at a great price’. We are excited about the launch of the much-anticipated limited edition $1 Anniversary Watch in India and can’t wait to see and join in our customers’ delight”.
1,000 limited-edition watches will be issued worldwide and offered at select accounts globally, ensuring that watch enthusiasts from all corners of the world can join in the celebration. In India, 120 pieces of the $1 watch will be launched on 16 November at Rs 83.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
