MAM
Times Group appoints Tribal DDB India as its digital AOR
MUMBAI: The Times of India Group has named Mudra’s specialist interactive unit – Tribal DDB India as its digital agency of record for Timesjobs.com and Timesmatri.com.
The agency will be handling the media planning, buying and creative duties in the internet space for both the portals.
The Times of India Group director R Sundar said, “Through Timesjobs.com and Timesmatri.com, we are in the process of redefining the manner in which recruitment and matchmaking take place in the online environment. We have a vision for the future for both these portals, which we hope to share with Tribal DDB India and to leverage their expertise in making this vision into a reality.”
Times Group vice president Rajeev Gaur said, “Both our brands- Timesjobs.com and Timesmatri.com are growing at an extremely fast pace and require careful nurturing, especially as far as their online communication is concerned. We have chosen Tribal DDB India for this purpose, based on their understanding of the medium, operational mechanism as well as passion to the medium, which we are sure, they will imbibe to both these properties.”
Tribal DDB India country head CVS Sharma said, “Our pitch for the account was based on an innovative ROI based media and creative strategy, that was felt to be in line with the requirements of both the brands. In our communication for the brands, we will be drawing on our expertise in the digital space to chalk out a winning strategy for the brands.”
Tribal DDB India national sales director Rammohan Sundaram said, “We would soon be introducing a couple of breakthrough ideas, which have never been deployed in India in our campaigns for the brands, which would enable top of mind recall for our target audience in the digital space.”
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
