Brands
Tiger Shroff’s PROWL partners Cure.fit
MUMBAI: Health-tech startup Cure.fit, launched by ex-Myntra executives, has tied up with brand PROWL, co-created by Mojostar and Tiger Shroff for an exclusive fitness program that will be led by the Bollywood actor who is known to be an avid fitness enthusiast, dancer and athlete. It will have combat, dance and functional fitness to music. The gym brand run under Cure.fit is called as Cult.
Speaking on its association with PROWL, Cure.fit co-founder Mukesh Bansal said, “Cult’s ethos has always been to break free from the monotony of dull workouts and keep yourself motivated to stay fit, the fun way. Our association with Mojostar for the PROWL workout is in keeping with this very philosophy. Tiger is widely appreciated for his extraordinary dedication to martial arts, fitness, and dance, and we are confident this partnership will help us reach out to a wider untapped consumer base and chart new growth trajectories for Cure.fit.”
Mojostar CEO Abhishek Verma added, “PROWL as a brand is all about seamless movement. Through the PROWL workout, Cure.fit has developed an innovative fitness routine which captures the essence of the brand. The involvement of Tiger in curating this workout shows in the intensity of the activities selected. I am confident that the PROWL workout will soon be a huge hit and will give Indians access to a more fun and engaging way to remain fit and active.”
Commenting on the collaboration, Shroff said, “I am extremely delighted to have Mojostar partner with Cure.fit, a brand that values holistic fitness while ensuring novelty for fitness enthusiasts, for PROWL. Health and well-being is not just about heavy weights or cardio training. It is about taking care of your body and mind, whether you have a sedate lifestyle or even when you are on the go. Learning martial arts and dance has given me a sense of focus and grounding which helps my mind and body to remain fit. Through this association with Cure.fit, I hope the PROWL workout will engage all the fitness enthusiasts and help them in their journey for a holistic fitness experience.”
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
