Brands
Tiger Shroff launches PROWL anthem for today’s #ReadyToMove gen
MUMBAI: Groove and move seems to be the flavour of the season for PROWL, an active lifestyle brand co-created by Tiger Shroff and Mojostar, which has recently released its anthem!
The PROWL Anthem revolves around the brand’s brand promise of #ReadyToMove and caters to India’s young and active generation. It promotes a high-activity lifestyle through its unique, no-holds-barred celebration of physical movement and agility, urging young India to do the same in their quest towards peak fitness.
With music composed by music director Amaal Mallik, sung by Armaan Malik, the brand video is presented by India’s foremost music label T-Series. The PROWL anthem features Tiger Shroff demonstrating his physical prowess in the activewear through gravity-defying stunts and mesmerising viewers with stunning dance moves tailored to the catchy music. With lyrics resonating with the challenge-oriented mind-sets of today’s youth, the brand video subtly urges style and fitness-conscious consumers across India to constantly test their boundaries and keep working towards pushing them forward.
Mojostar managing director Jiggy George adds, “Ever since we made the brand reveal for PROWL, the interest that the brand has garnered for its differentiated value proposition has been simply amazing. The launch of the PROWL anthem before its upcoming market release will definitely add to the buzz around the brand’s range of stylish active-wear offerings.”
T-Series chairman and managing director Bhushan Kumar mentions, “Energy, excitement, intensity, movement, flexibility – as a brand, PROWL encapsulates all these elements. We wanted to create a music video that reflected this proposition. We are very happy with how the PROWL anthem has turned out and are confident that it will be very popular amongst the young and trendy Indians of today.”
The launch of the PROWL anthem has definitely added to the buzz around the brand, which is gearing up for its upcoming market launch in the first week of September. The active wear products of PROWL will be available for purchase post-launch on the brand website and Amazon Fashion.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
