Brands
Tiger Shroff launches PROWL anthem for today’s #ReadyToMove gen
MUMBAI: Groove and move seems to be the flavour of the season for PROWL, an active lifestyle brand co-created by Tiger Shroff and Mojostar, which has recently released its anthem!
The PROWL Anthem revolves around the brand’s brand promise of #ReadyToMove and caters to India’s young and active generation. It promotes a high-activity lifestyle through its unique, no-holds-barred celebration of physical movement and agility, urging young India to do the same in their quest towards peak fitness.
With music composed by music director Amaal Mallik, sung by Armaan Malik, the brand video is presented by India’s foremost music label T-Series. The PROWL anthem features Tiger Shroff demonstrating his physical prowess in the activewear through gravity-defying stunts and mesmerising viewers with stunning dance moves tailored to the catchy music. With lyrics resonating with the challenge-oriented mind-sets of today’s youth, the brand video subtly urges style and fitness-conscious consumers across India to constantly test their boundaries and keep working towards pushing them forward.
Mojostar managing director Jiggy George adds, “Ever since we made the brand reveal for PROWL, the interest that the brand has garnered for its differentiated value proposition has been simply amazing. The launch of the PROWL anthem before its upcoming market release will definitely add to the buzz around the brand’s range of stylish active-wear offerings.”
T-Series chairman and managing director Bhushan Kumar mentions, “Energy, excitement, intensity, movement, flexibility – as a brand, PROWL encapsulates all these elements. We wanted to create a music video that reflected this proposition. We are very happy with how the PROWL anthem has turned out and are confident that it will be very popular amongst the young and trendy Indians of today.”
The launch of the PROWL anthem has definitely added to the buzz around the brand, which is gearing up for its upcoming market launch in the first week of September. The active wear products of PROWL will be available for purchase post-launch on the brand website and Amazon Fashion.
Brands
Dunkin’ Donuts to exit India as Jubilant FoodWorks ends 15-year franchise deal
The quick service restaurant giant is ending a 15-year franchise partnership with the American doughnut chain, even as it renews its Domino’s agreement for another 15 years
NOIDA: Dunkin’ is done in India. Jubilant FoodWorks Ltd, the country’s leading quick service restaurant operator, has decided not to renew its franchise agreement with the American coffee and doughnut chain, and will wind down its Indian stores in a phased manner before December 31, 2026, bringing a 15-year partnership to a quiet, loss-laden close.
The decision, approved by JFL’s board on March 30, 2026, ends a relationship that began with a Multiple Unit Development Franchise Agreement signed on February 24, 2011. JFL will now evaluate and undertake what it described in a regulatory filing as the “rationalisation and/or cessation of certain operations and/or sale, transfer or disposal of assets and/or assignment or transfer of franchise rights,” all in consultation with Dunkin’s brand owners and strictly within the terms of the original agreement.
The numbers tell the story bluntly. In the financial year 2024-25, Dunkin’ India posted a revenue of Rs 37 crore against a loss of Rs 19 crore — a haemorrhage that was always going to test the patience of a parent company recording revenues of Rs 6,104 crore and a profit of Rs 194 crore in the same period. Doughnuts, it turns out, were never going to move the needle.
The contrast with JFL’s handling of its other marquee franchise could hardly be sharper. Even as it walks away from Dunkin’, the company has just doubled down on Domino’s, signing a fresh Master Franchise Agreement on March 31, 2026, granting it exclusive rights to develop and operate Domino’s Pizza stores in India for 15 years, with an option to renew for a further 10.
JFL, incorporated in 1995 and promoted by the Bharatia family, operates a network of more than 3,500 stores across six markets — India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. Its portfolio includes Domino’s and Popeyes on the global side, and two home-grown brands: Hong’s Kitchen and COFFY, a café brand in Turkey.
For Dunkin’, India was always a stretch. The brand never quite cracked the cultural code in a market where filter coffee and chai command fierce loyalty and where the doughnut remains, at best, an occasional indulgence rather than a daily habit. Fifteen years, mounting losses and a parent with better things to spend its capital on was always going to be a difficult equation to solve.
The doughnut has had its last day. The pizza, however, is staying.
