Ad Campaigns
ThunderPlus unveils ‘Charger Lagao Paise Kamao’ campaign
Mumbai: ThunderPlus, an EV charging company, has launched a new initiative, ‘Charger Lagao Paise Kamao’, designed to transform homes and walls across the country into income-generating EV charging stations. This innovative program is especially focused on empowering women and the differently abled by providing them with a sustainable source of passive income, with minimal to no manual intervention required.
ThunderPlus, inspired by the simplicity of the classic coin box phone, is transforming households into EV charging stations, unlocking passive income opportunities. The 3.3 KW OCPP AC Charger supports 2, 3, and 4-wheelers, bringing clean energy closer to communities while helping users generate income. Its IP67-certified design withstands dust, sun, and rain, ensuring durability for homes, walls, and commercial sites.
With one ThunderPlus charger, users can earn up to ₹15,000 monthly; in high-demand areas, three chargers may yield up to ₹50,000. Priced at ₹9999—well below comparable options at ₹25,000—ThunderPlus makes EV charging both accessible and profitable.
ThunderPlus aims to partner with government bodies, NGOs, and CSR organisations to drive positive societal impact, particularly for women and the differently abled. “By working with local communities, this initiative will provide financial independence and growth opportunities for women and those differently abled, making it a powerful tool for economic empowerment,” said ThunderPlus CEO Rajeev YSR.
With ‘Charger Lagao Paise Kamao,’ ThunderPlus is calling for participants to join in reshaping the EV ecosystem while building financial stability for the community. Through this initiative, ThunderPlus strives to foster an inclusive environment for all, where everyone can contribute to and benefit from India’s transition to sustainable energy.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
