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Thought Pot Media wins digital mandate of Sachin Tendulkar’s Kerala Blasters
MUMBAI: Thought Pot Media has won the digital marketing mandate for Sachin Tendulkar’s Kerala Blasters for the upcoming season of Indian Super League.
As Kerala Blasters’ digital media marketing agency, Thought Pot Media will be managing the team’s social media accounts and engaging with the fans at national level. The agency handles the accounts of some of biggest brands like Play Station India, Dharma Productions, Unibic Cookies, Nobel Hygiene among many others, and was shortlisted by Kerala Blasters following a multi-agency pitch.
Kerala Blasters CEO Viren D’Silva said, “We welcome Thought Pot Media as our digital marketing agency. We value the support of Kerala Blasters fans in India and around the world. We look forward to getting the club, players closer to the fans and our endeavor with our associates would be to make this a reality.”
Thought Pot Media co-founder and business head Pooja Jain added, “After having worked with some of the country’s best brands in entertainment and technology space, we are glad to foray into sports marketing with Kerala Blasters. This mandate will definitely strengthen our position in the industry and we are looking forward to use our expertise in digital media marketing to create the right amount of buzz around the team as well as the sport.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
