MAM
Thought Bubbles expands portfolio with Bubble TV
MUMBAI: Thought Bubbles Advertising has launched its new video content creation arm Bubble TV. The new arm has begun operations with work on Ganeshotsav in the form of a festive promo for Zee Talkies.
To be headed by founder and chief creative Manoj Motiani, the outfit will create videos with message plug-ins woven around fun, humour, ideas, emotions, opinions, spoofs, even social messages.
The agency will be based out of Mumbai and currently has a team of four professional across design, craft and film-making functions.
“Bubble TV is an acknowledgement of the dramatic rise of mobile, web and social networks towards brand awareness, consideration, purchases, and loyalty. With the kind of reach, innovation, experimentation, and cultural influence, they are no longer are a support medium, they are THE medium. Again this calls for new fresh content for consumer engagement and talking to them in a way they like to be spoken to,” said Motiani who has worked with agencies like Euro RSCG (now Havas Worldwide), O&M and iB&W.
The central idea is to have brands use entertaining ways of on-screen consumer engagement on smart phones, tablets, social networks and other digital media.
Bubble TV is an open format idea which will develop as it goes along. The focus will be on providing interesting content to electronic channels / networks.
“We may also launch our own digital TV soon, or create brand messaging which is free from the rigidity of brand manuals to be more democratic with colloquial ways of brand connect,” adds Motiani.
Started in 2009, Thought Bubbles has worked for several clients like Donear Suitings, RR Kabel wires, Gadgetsguru.com, Franklin Templeton, Hex City builders, RIOT clothing, Indian Health Organisation, Jawed Habib Salon Singapore.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
