Brands
This World Environment Day brands pledge to restore the ecosystem
MUMBAI: Modern lifestyle and unsustainable development patterns place increasing pressure on our planet Earth. In our drive to automate and go digital, we have forgotten that our sole home in the entire Universe is vulnerable to technologies that are harming its environment.
Every year on 5 June, World Environment Day is celebrated in a bid to make people more mindful about the environment. The theme this year was ‘Reimagine. Recreate. Restore’ and its focal point is ecosystem restoration- meaning to prevent, halt and reverse the damage- to go from exploiting nature to healing it. Resetting our relation with nature is essential for a sustainable pandemic recovery and a healthy planet for our future generations. Keeping this in mind, brands stepped forward to spread awareness.
Godrej Appliances
The consumer durables brand unveiled its latest digital campaign #HumSabKaGhar (our one home) encouraging people to preserve planet Earth. Building on its commitment towards sustainability, the brand encourages its digital audiences to adopt a nature-first approach. The video is aimed to persuade the audience that individual efforts, like choosing eco-friendly appliances, can bring about a real change.
Kansai Nerolac Paints
“VOC releases harmful elements that cause air pollution, and lead accumulates in organisms and can destroy entire food chains. Which is why we pioneered and introduced low VOC and lead-free paints that care for the environment.”
VOC releases harmful elements that cause air pollution, and lead accumulates in organisms and can destroy entire food chains. Which is why we pioneered and introduced low VOC and lead-free paints that care for the environment.#Nerolac #ColoursThatCare #WorldEnvironmentDay pic.twitter.com/X0fnt3dvL9
— Nerolac Paints India (@Nerolac_Paints) June 5, 2021
Medtronic
The medical technology and solutions provider gave people a timely reminder that it’s not too late to choose our future wisely: “It’s time we pause, reflect, and restore our ecosystem. This #WorldEnvironmentDay let’s join hands to ensure we do our bit in protecting our environment.”
Happy Dent
The chewing gum brand known for its sparkling teeth commercials released a campaign along similar lines with a powerful message for the environment. “Because all it takes is a small effort to make a BIG change!
This World Environment Day let’s pledge to be more mindful in using our natural resources.”
ICICI Lombard
The insurance brand reminded people that we can live happily and in peace only when the environment is in good health. It is our responsibility to ensure that the environment is always flourishing. This World Environment Day make a promise to start doing your bit. #NibhayeVaade
Bisleri
India’s plastic pollution poses a formidable challenge to the environment. The country generates tonnes of plastic waste each year, of which only 60 per cent is recycled. The remaining 40 per cent ends up in landfills or as pollutants in streams or groundwater. As the country’s leading bottled water brand, Bisleri has launched India’s first clean plastic segregation and collection centre at Marol, Mumbai, as a part of the company’s ‘Bottles for Change’ programme. The programme initiated in 2017 is aimed at creating awareness among consumers about proper methods of plastic waste disposal. Since its inception, Bisleri has been able to recycle more than 6,500 tons of plastic.
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
