Brands
This Women’s Day, #SnapOutofIt with Tanishq
MUMBAI: Today, women are increasingly walking the tightrope between home and career, handling everything from household chores to boardroom meetings with consummate ease. No wonder, they’re left with little or no time to themselves, which is why, ahead of Women’s Day on 8 March, Tanishq, Tata Group’s jewellery brand, has decided to play Santa and gift these superwomen some much-needed ‘me time’.
Mia, Tanishq’s contemporary line of work-wear jewellery, has launched a digital campaign called #SnapOutofIt, which, as the name suggests, offers women an opportunity to break free from their punishing everyday routine while allowing them to explore their creative side.
“In the light of long working hours, deadlines, meetings and commitments at home, taking time off for themselves is a luxury which isn’t enjoyed by most working women today. Keeping this in mind, the #SnapOutOfIt campaign calls for creative and fun entries from working women, who have one opportunity to convince the brand why they deserve a chance to snap out of their everyday hassles and routine they have to follow,” says Titan Company jewellery division GM marketing Deepika Tewari.
The campaign is active on its own official website, facebook, twitter and YouTube and has been conceptualised by digital agency, Interactive Avenue.
So far, it has recorded over 150 entries from women across Delhi, Mumbai and Bangalore. Some of the entries read: #SnapOutOflt to get rid of my moody boss n foody hubby, bored of tight deadlines and right timelines, fed up of extra tensions at both home and office so forget actually who I am and my mom-in-law asks me to dress up every day like actresses from saas-bahu TV soaps, among others.
Earlier campaigns around Women’s Day like ‘I Am Not You’ and ‘I Am Courage’ celebrated women power while #SnapOutOflt has a fun element attached to it. “This year, Mia wants women to celebrate their day with fun. With #SnapOutOfIt, Mia – as a mark of respect to the numerous roles a woman takes on – is looking to make this day super-special and fun with activities like para-motoring in Delhi, a vineyard tour in Bangalore, and yacht hunting in Mumbai on 8 March,” says Tewari.
“This year’s approach to Women’s Day is very different. The winning entries will have to be witty, funny, and most convincing. In keeping with the brand’s personality of light-weight daily work-wear jewellery, Mia wants participants to really have fun with their submissions.”
Mia by Tanishq takes pride in being an extension of a woman’s personality. “Mia by Tanishq has been at the forefront when it comes to celebrating women. This contemporary line was launched in 2011 for women on the go, who are engaged in various professions and have a well-established ensemble of accessories, unfortunately, excluding jewellery. Mia as a brand has always regaled women with interesting designs, concepts and campaigns like ‘My Expression’, ‘Love Appraisal’ and so on. With us, it is Women’s Day every day,” Tewari signs off.
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
