Brands
This Valentine’s celebrate #KahoKuchSpecial with MIA BY Tanishq’s ‘The Cupid Edit ’
Mumbai: With the season of love upon us, set your hearts aflutter and embrace the magic of love. Mia by Tanishq, one of India’s most fashionable jewellery brands invites you to celebrate your loved one and express your deepest emotions with the launch of its exclusive Valentine’s Day collection – ‘The
Cupid Edit’. The latest addition to Mia by Tanishq’s repertoire, ‘The Cupid Edit,’ draws inspiration from the phrase of the season, “Love is in the air.”
The exquisite pieces in the collection capture the light-hearted feeling of flying through the sky and floating among the clouds, making them the perfect embodiment of the joy and weightlessness that love brings. At the core of the collection are the mesmerising winged hearts and delicate butterflies, symbolizing the fluttering sensation that accompanies the magic of love. The stunning collection also features modular pieces, including magnetic pendants that effortlessly transform into two distinct pieces of jewellery. The use of magnets and links in intricate designs adds an element of versatility, allowing wearers to express their unique style.
Some pieces in ‘The Cupid Edit’ prominently feature the exquisite Rhodolite gemstone, known for its deep red and pink hue, symbolizing passion and love. This rich gemstone adds a touch of elegance and sophistication to each piece, making them the perfect tokens of affection for your loved ones. Gifting a marvellous piece of jewellery is a beautiful way of saying ‘I love you’ to your forever– a sentiment that lasts forever. This Valentine’s Day, #KahoKuchSpecial and celebrate your love by selecting a piece from Mia’s collection of trendy, versatile, and stylish jewellery pieces. Mia’s curated selection serves as more than just a gift; it embodies meaning, making it an ideal choice for expressing love in a tangible and enduring way. Whether you are marking a significant milestone, proposing to your beloved, or simply wanting to make this Valentine’s memorable, Mia’s collection offers pieces that resonate with the authenticity of your emotions.
To add to the excitement, Mia is delighted to gift an unforgettable trip to Bali for 10 couples who celebrate their love with the brand through the #BaliWithMia* competition. This exclusive getaway is Mia’s way of expressing gratitude to those who have chosen Mia as their companion on love-filled adventures.
Speaking on the collection, Mia by Tanishq business head, Shyamala Ramanan said, “ The Cupid Edit’ by Mia by Tanishq makes picking the perfect piece as breezy and exciting as the fluttering feeling of love. It’s a delightful gift that effortlessly reflects one’s sincerity and thoughtfulness while adding a touch of whimsy to the relationship. With charming pieces that sweep them off their feet, let Mia be your ultimate wingman this Valentine’s.”
This Valentine’s, let Mia be the messenger of your heartfelt emotions, delivering not just a gift but a lasting symbol of your enduring love. Immerse yourself in Mia by Tanishq’s ‘The Cupid Edit’ collection, where love takes flight with fashionable and trendy designs at a sweet selling price point. The Cupid Edit has a range of earrings, pendants and neckpieces etc.
The collection is available across all Mia stores and on E-commerce platform https://www.miabytanishq.com/
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
