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This Spring, Winter is Coming to Your OkCupid Profile OkCupid Introduces Game of Thrones Badge to Match GoT Buff
MUMBAI: The alarm is set for April 15, 7.30 am IST. Usually people dread Monday mornings, but this time millions of Game of Thrones (GoT) fans in India are looking forward to waking up early to watch the most anticipated season premier ever. Winter is finally coming for the GoT buffs on screen and now on OkCupid. Yes, you heard that right! OkCupid has launched a global Game of Thrones badge – which makes OkCupid the first dating app to be able to match daters basis their favorite TV show. The brand-new profile badge creates the perfect conversation starter as users can easily spot, match with, and message other Game of Thrones fans.
The badge will further help you match basis your preferences, and your biases (wink) over your favourite GOT kingdoms, by helping you connect with people who share your interests and tastes. Whether you’re House Stark or House Lannister, you can now easily match with other such fans by spotting the new badge on their profile.
The badge will be prominently displayed on the profile of every OkCupid member who has publicly responded “yes” to the question – “Do you watch Game of Thrones?” – starting March-end.
With almost 2 million mentions of the show in OkCupid users profiles globally, the most of any show, there’s never been a better moment to match on this iconic pop-culture moment. Based off previous badges and the amount of mentions of GoT within profiles, OkCupid predicts 20% more likes and 15% more conversations for those with the badge.
“On OkCupid, we want our users to always connect on more, and not just superficial attributes like location and selfies. As a progressive platform, and through user responses to thousands of fun OkCupid questions , we have been able to gather tremendous insight into everything that might be relevant to our users from politics to pop-culture. And what better, and bigger, than GoT as the show has got the most chatter off and on OkCupid globally. This will be a conversation starter like no other and will encourage people to match on their passion for the show, whether it means enjoying a conversation over cocktails or on a stroll trading Game of Thrones theories,” says Melissa Hobley, CMO, OkCupid.
The profile badge will be available to everyone on OkCupid through June, when the series finale airs. If you want to connect over Game of Thrones, simply answer “yes” to The Game of Thrones question today to get the profile badge and start matching.
For more information, please refer to the blog post.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
