Ad Campaigns
This International Women’s Day pause to celebrate with Lotte ChocoPie
Mumbai: To mark the celebrations for International’s Women’s Day, Lotte ChocoPie has unveiled its digital film “Pause to Celebrate”, that seeks to honor all women who strive hard to juggle multiple roles every day, everywhere, with hardly a pause moment for themselves.The communication also emphasises the need to appreciate, value and regard their efforts. This is part of the ‘Lotte Fest’ – an initiative that celebrates key festivals and occasions in the country with an aim to create memorable ‘Lotte Moments’ for all. A communication calendar for the same is already in place.
The heart-warming film showcases the love and appreciation of a mother by her children on the occasion of Women’s Day.
Through the ad, Lotte ChocoPie shares its vision of the future – a world centered on love, mutual respect and appreciation that will be built by generations – now and future.
LOTTE India VP marketing Venkatesh Parthasarathy said, “We are extremely happy to have launched this campaign “Pause to celebrate’”. It acknowledges and appreciates women who are the backbone of our society. This LOTTE moment is to celebrate the everyday superhero woman out there and uphold her achievements. We will be sharing many more memorable LOTTE moments in the days to come.”
“As the undisputed pioneer and market leader in the Pie category, Lotte Choco Pie owns the pause moment in people’s life. When you pull back to pause from the rigors of daily life you do it best with Lotte Choco Pie because it’s the perfect combination of indulgent choco, rich marshmallow and soft biscuits. This year we aim to capture many more of these pause moments interestingly and also encourage the consumers to be intentional in their pause moments. We want to do that with beautiful, emotion-filled brushstrokes that highlight the place of Lotte Choco Pie in people’s lives. The Women’s Day campaign is a fresh new take on who celebrates it and how, a departure from the stereotypical view of men celebrating women.” said, Elango M Pinwheel Integrated Communications VP Elango M Pinwheel.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
