MAM
This International Women’s Day, KLAY Schools through their #BackForBetter campaign, captures Extraordinary Stories of Extraordinary Women
MUMBAI: On the occasion of International Women’s Day, KLAY Schools ran a week-long video series campaign featuring remarkable women from different walks of life in the first week of March 2020. The #BackforBetter tribute series captured the stories of women who managed work-life integration on their own terms, while dealing with life-altering milestones such as childbirth, sending their children off to college work, or even caring for their aging parents. Through sharing, the campaign aims to inspire more women to take the plunge and do what they believe in, while building the best of support systems in place.
The series features stories of women from different professions including an entrepreneur, an author, a renowned Bharatanatyam dancer, a social media influencer, a movie producer, a Lawyer, a Product Evangelist and a Consumer Communications Lead. The series portrays inspiring tales of women who took charge of their lives and decided to follow their dreams such as a homemaker turned athlete in her fifties, a management employee turned fitness guru and an engineer turned farmer.
KLAY Schools was started with the objective of bringing women back to work 8 years back. In this time, this chain of pre-schools and day care centres has managed to bring over 10,000 women back to the workforce (just as part of the full day care centres). The actual number is much more. As the work-life dynamic evolves, KLAY is looking to join hands with companies and dig deeper into the reasons why women drop-out of the workforce. While maternity is a well-known barrier, today’s multi-generational workforce has different needs that change at every stage including schooling, college, and aging parents. For instance, an analysis by Infosys pointed out that around 5000 women quit in 2019 owing to Class X and Class XII board exams of their children.
Commenting on the campaign, Priya Krishnan – CEO, KLAY Schools said, “The objective of this video campaign is to extend our support and motivate all women out there who are considering returning to the workforce in order to pursue their dreams. These phenomenal women who have been identified and featured in these videos have displayed some extraordinary courage and grit towards building a strong ecosystem for women to thrive in their careers as well as their family lives. Through this year's theme, Back for Better, we would like to encourage women to stand up for each other and be each other's biggest cheerleaders”
Along with the hashtags #backforbetter, #bridgethegap and #eachforequal, the video series were featured and promoted across all of KLAY’s social media assets, such as Twitter, Facebook, LinkedIn and Instagram.
Here are the links to the videos from the campaign –
● Nidhi Agarwal – Co – owner, RealSteel Fitness – https://www.instagram.com/p/B9ODSEGpPh-/
● Namrata Sadhvani – Editor, Momspresso – https://www.instagram.com/p/B9Qd-jypTtr/
● Shreya Krishnan – VP – Marketing and Communications, Anviti Insurance Brokers – https://www.instagram.com/p/B9TZrUKJpU7/
● Savita Sastry – a renowned Bharatanatyam dancer – https://www.instagram.com/p/B9WLC_CpkVx/
● Nish Amarnath – New York based author and journalist, Warburg Pincus – https://www.instagram.com/p/B9YG6uOJkAJ/
● Abhilasha Padhy – co-founder, 80 dB Communications – https://www.instagram.com/p/B9YdgjJpFQp/
● Goda Raghavan – corporate transactional lawyer and partner of AK Law Chambers – https://www.instagram.com/p/B9YgrgnpnXy/
● Karen Annunciation – Lead Consumer Communication at OYO Hotels and Homes – https://www.instagram.com/p/B9a02I0Jjxk/
● T. Rukmini Devi – Secretary of the Chennai Masters Athletic Association – https://www.instagram.com/p/B9a1Ub5JwKJ/
● Kuppulakshmi Krishnamoorthy – Product Evangelist, Zoho – https://www.instagram.com/p/B9a2ygGJehc/
● Abirami Dusshyanth – Producer and Co-founder – Eshan Productions – https://www.instagram.com/p/B9bRrHkpucO/
● Krupalini Sreenivasalu – Engineer turned Farmer – https://www.instagram.com/p/B9dYBFFpwNe/
● Lakshna Chaddha Jha – Founder & CEO, sRide – https://www.instagram.com/p/B9dYP60p3up/
● Pooja Talwar – Co-founder, KLAY London Learning Centre (LLC) – https://www.instagram.com/p/B9dYdTfJKVz/
● Priya Krishnan – Priya Krishnan – CEO, KLAY Schools – https://www.instagram.com/p/B9dZ3LvpHUA/
MAM
MS Dhoni joins Olympiad toppers on Allen Online series Rise to the Top
Episode with Aadish Jain and Krishnarghya Pramanik premieres at 7 pm.
MUMBAI: From cricket pitches to academic podiums, the conversation about excellence is crossing fields. Allen Online is set to release the second episode of its student conversation series Rise to the Top, featuring a discussion between cricket legend Mahendra Singh Dhoni and two young Olympiad achievers. The episode will premiere on the organisation’s Youtube channel at 7 pm today.
The conversation brings together Dhoni with students Aadish Jain from Haryana and Krishnarghya Pramanik from West Bengal, both recognised for their achievements in international Olympiad competitions.
Jain’s journey highlights perseverance. After failing in his first attempt, he continued preparing and eventually secured a gold medal at the International Junior Science Olympiad. Pramanik, meanwhile, achieved International Rank 1 in a global Mathematics Olympiad at a young age through online learning.
The Rise to the Top series aims to bring accomplished students and well known personalities together for candid conversations about ambition, discipline and the mindset needed to succeed in competitive environments.
In the episode, Dhoni discusses preparation strategies, curiosity driven learning and the pressure students often experience while preparing for demanding academic goals.
Drawing parallels between sports and academics, he emphasised the importance of maintaining balance while striving for excellence.
“It is very important to switch on and switch off,” Dhoni said during the conversation. “For me, riding bikes or playing sports like badminton and padel helps me recharge. I believe students should explore different sports early, because unless you try something, you will never know what you are naturally good at.”
Dhoni also encouraged students to remain curious and ask questions as part of the learning process, noting that curiosity and the willingness to seek answers play a crucial role in personal growth.
The episode also touches on the role of mentors and parents in shaping young achievers. Both students acknowledged the support and guidance they received from teachers and family members while preparing for their academic milestones.
Through the Rise to the Top series, Allen Online hopes to create a platform where students can learn from real journeys of persistence and achievement while gaining practical insights into managing ambition, pressure and curiosity in competitive academic fields.
The episode featuring Dhoni alongside Aadish Jain and Krishnarghya Pramanik will be available on the Allen Online Youtube channel from 7 pm today.
