Ad Campaigns
This Independence Day, Hilti India says #BharatKoAageBadhateHain
MUMBAI: As India celebrates its 79th Independence Day, Hilti India, the global leader in providing innovative and cutting-edge construction solutions, proudly launches its new film, #BharatKoAageBadhateHain. The film is a powerful tribute to the unsung heroes who are building the nation brick by brick.It captures the spirit of raftaar (speed), ekta (unity), andsapne (dreams) – values that have shaped India’s journey of progress since independence. From engineers and planners to technicians and site workers, the film highlights the people whose dedication is building the India of tomorrow.
As a trusted partner to India’s construction industry, Hilti supports engineers, technicians, and workers not just with tools, but with solutions that make construction safer, more productive, and more sustainable. The film brings to life what makes India“Sare Jahan Se Achha” through visuals of fast-moving trains, towering statues, vibrant skylines, metro lines, and tunnels carved with courage. These symbols of progress serve as the backdrop for the real story: India’s growth is made possible by the people who bring these projects to life.
Speaking about the film, Hilti India general manager and managing director, Jayant Kumar said,“The strength of India lies in the hands of those who build it. From the first brick laid after independence to the skylines rising today, this country has been built with sweat, skill, and determination.
At Hilti, our purpose is to Make Construction Better. This film is a tribute to every planner, engineer, technician, and worker who dreams of building a better tomorrow. We are proud to stand beside them with tools that empower, technology that enables, and belief that connects us. Bharat is not just a place. It is built by us, together.”
Hilti is driven by its purpose of Making Construction Better, delivering innovative tools, technologies, software, and services that enable professionals to build with greater speed, safety, and precision. With a customer promise to be the best partner for productivity, safety, and sustainability, Hilti stands alongside those shaping India’s future on every project, every site, every day.
The film is now live across social media platforms including YouTube, Facebook, Instagram, and LinkedIn.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
