Brands
This Friendship Day, Cadbury Dairy Milk spreads the joy with new limited edition flavors
MUMBAI: Cadbury Dairy Milk, India’s favorite chocolate, enjoys a special place in the hearts of consumers during festivals and special occasions. The brand has a legacy of creating delicious moments of joy. In line with this spirit and the joy of giving something special to friends on Friendship Day, Mondelez India has launched two new flavors Cadbury Dairy Milk Honey Nut Crunch and Cadbury Dairy Milk Coffee Almond to surround friends in the sweetness of friendship. These limited edition flavors have been launched keeping in mind the country’s flavor preferences and unlock the joy of trying something different while maintaining the rich experience of eating their favorite chocolate – Cadbury Dairy Milk. Since every friend adds a special flavour to one’s life, this Friendship Day; we encourage you to make your friends feel special by treating them with new limited edition flavours and our new television commercial also supports this thought.
The launch of the limited edition Cadbury Dairy Milk is supported by a 360-degree communication campaign that includes a new TVC, as well as outdoor, print & digital campaigns targeting the brands core target audience i.e. youth. On the social media front, the brand is leveraging upon this occasion to bind friends through Twitter #Madfie contest which has gone viral and has grabbed eyeballs. Through its Cadbury Dairy Milk Twitter handle and Facebook page, the brand is asking friends to get their crazy bunch together, take a mad selfie and post it on their Twitter handle using #Madfie. The chosen best #Madfie will be featured on Cadbury hoarding or cover page. On-ground activations at point of sale in select modern trade and traditional trade outlets will also be part of the campaign to drive awareness for the product.
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Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
