MAM
This Diwali, Ferrero Rocher promises to #MakeTheMomentPerfect
MUMBAI: In the run-up to Diwali, Ferrero Rocher Moments is all set to make every moment perfect with its #MakeTheMomentPerfect campaign.
With an integrated marketing campaign led by television, the TVC aims to bring alive the perfect moments that we cherish with our family and friends during Diwali. The campaign builds on the importance of choosing that perfect gift for the special people in your life and making it a memorable festival of lights for them. The film ends by positioning Ferrero Rocher Moments as a gift that not only brings extra sparkle to the festivities but also makes the moments perfect.
#MakeTheMomentPerfect is a 360-degree campaign that will be leveraged across platforms, including TV, digital and on-ground activations. The campaign will also be integrated with digital and social media channels.
Additionally, Ferrero Rocher Moments will be creating unique experience for its consumers through festive in-store visibility, shopper activations, digital and social media engagement. For in-store consumer engagement, the company has installed elegant display units in modern trade and traditional trade stores across the country.
Ferrero Rocher Moments comes in an easy-to-share premium gifting pack and is crafted to make the brand relevant not only during key festivals but also to celebrate everyday moments. Further, by providing affordable premium gifting options, the brand aims to provide an inexpensive, yet luxury offering to consumers.
A Ferrero Rocher spokesperson said, “Ferrero Rocher is one of the most gifted brands during key festivals, like Diwali, and our effort this year has been to expand our gifting portfolio to provide a quality offering, that is inspired by the taste of Ferrero Rocher. Ferrero Rocher Moments comes at an affordable price and offers great taste and enjoyment. Our integrated marketing launch campaign is innovatively designed to create precious and unforgettable moments for consumers by making their every moment perfect, this festive season.”
Priced at Rs 175 for an all-year-round pack of 12 and Rs 349 for a festive pack of 24, Ferrero Rocher Moments is available across India in more than one lakh stores. Additionally, consumers will be able to buy Ferrero Rocher Moments on various e-commerce platforms as well.
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
