MAM
This Diwali, Ferrero Rocher promises to #MakeTheMomentPerfect
MUMBAI: In the run-up to Diwali, Ferrero Rocher Moments is all set to make every moment perfect with its #MakeTheMomentPerfect campaign.
With an integrated marketing campaign led by television, the TVC aims to bring alive the perfect moments that we cherish with our family and friends during Diwali. The campaign builds on the importance of choosing that perfect gift for the special people in your life and making it a memorable festival of lights for them. The film ends by positioning Ferrero Rocher Moments as a gift that not only brings extra sparkle to the festivities but also makes the moments perfect.
#MakeTheMomentPerfect is a 360-degree campaign that will be leveraged across platforms, including TV, digital and on-ground activations. The campaign will also be integrated with digital and social media channels.
Additionally, Ferrero Rocher Moments will be creating unique experience for its consumers through festive in-store visibility, shopper activations, digital and social media engagement. For in-store consumer engagement, the company has installed elegant display units in modern trade and traditional trade stores across the country.
Ferrero Rocher Moments comes in an easy-to-share premium gifting pack and is crafted to make the brand relevant not only during key festivals but also to celebrate everyday moments. Further, by providing affordable premium gifting options, the brand aims to provide an inexpensive, yet luxury offering to consumers.
A Ferrero Rocher spokesperson said, “Ferrero Rocher is one of the most gifted brands during key festivals, like Diwali, and our effort this year has been to expand our gifting portfolio to provide a quality offering, that is inspired by the taste of Ferrero Rocher. Ferrero Rocher Moments comes at an affordable price and offers great taste and enjoyment. Our integrated marketing launch campaign is innovatively designed to create precious and unforgettable moments for consumers by making their every moment perfect, this festive season.”
Priced at Rs 175 for an all-year-round pack of 12 and Rs 349 for a festive pack of 24, Ferrero Rocher Moments is available across India in more than one lakh stores. Additionally, consumers will be able to buy Ferrero Rocher Moments on various e-commerce platforms as well.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
