MAM
Third Wave Coffee adds a pizza twist with a slice of fun and flavour
MUMBAI: A jingle, a dance, and now pizza! Third Wave Coffee is taking its love for café culture to the next level with the launch of its new range of pizzas, brought to life through the brand’s peppy new campaign “Slice of Joy”. Pairing wood-fired slices with signature brews, the chain’s latest offering is anything but a half-baked idea.
The star of the campaign is the quirky ‘Sip Sip Bite’ jingle, which has baristas busting out choreographed moves across 140 plus cafés in India. Not just a digital gimmick, the jingle plays out live in-store every day at 1 PM, 4:30 PM, and 7 PM, transforming casual coffee runs into spontaneous dance breaks.
“At Third Wave Coffee, we’ve always believed in doing things differently – whether it’s how we brew coffee or build community inside our cafés,” said Third Wave Coffee co-founder Ayush Bathwal. “With ‘Slice of Joy,’ we’re inviting customers to experience something new. The ‘Sip Sip Bite’ jingle isn’t just a song – it’s a celebration of our baristas, our culture, and this exciting new chapter.”
Best known for its premium brews and community-first ethos, Third Wave’s foray into pizza is a cheeky nod to the joy of comfort food done right. Think of it as a match made in heaven or at least in a well-designed café with cheesy slices meeting artfully poured flat whites.
The pizzas, available nationwide starting this week, aim to serve up more than just food they’re meant to be shared, Instagrammed, and savoured alongside the brand’s signature blends. The campaign is already sparking buzz online, with users grooving along to the jingle and sharing their own Sip Sip Bite moments.
True to its name, Slice of Joy is a celebration of the simple pleasures of hot coffee, fresh pizza, and the warm camaraderie of your favourite café crew. In a world of grab-and-go, Third Wave Coffee invites you to sip, stay, and maybe even dance.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
