Account
TheSmallBigIdea wins social media duties for Universal Music India
MUMBAI: Further strengthening its presence in the media and entertainment category, full services digital marketing agency, TheSmallBigIdea has won the social media mandate for the Indian counterpart of globally acclaimed music label, Universal Music. Within just six years, TheSmallBigIdea has come to be a trusted partner to leading media and entertainment brands in India spanning across national as well as regional television channels, Bollywood and regional films, OTT streaming platforms, production houses, music labels, etc. for their social and digital marketing needs. The addition of Universal Music India to TheSmallBigIdea’s existing clientele marks the agency’s foray in the English music industry. Universal Music India boasts of an extensive catalogue of legendary recordings, music publishing, live events, production, brand partnerships and merchandising efforts throughout India. The music giant has been recognised for its association with leading global artistes.
With escalating consumption and growth of English music in India, especially beyond metro cities, TheSmallBigIdea’s extensive reach will further leverage Universal Music India’s position among existing consumers while establishing new followers and admirers for their artistes. Furthermore, TheSmallBigIdea’s flagship creative tool, ACE, will aid in understanding the consumer profile and the music industry more profoundly while crafting solid performance driven strategies for Universal Music in India.
Universal Music India & south Asia VP marketing Shantanu S Gangane said, “English Music consumption is becoming platform agnostic and is being enjoyed beyond streaming apps in multiple use cases. A holistic approach to this consumer is the need of the hour rather than a modular social media approach. TheSmallBigIdea has a solid track record of working on media and entertainment brands with a deep understanding of consumer insights at the heart of each project. We are confident that in TheSmallBigIdea, we have the right partner to wow English Music Fans and grow the category.”
TheSmallBigIdea co-founder and CEO Harikrishnan Pillai said, “The English music space is at the cusp of a huge uptake. Gone are those days when English music was an elite consumption phenomenon. With growing literacy, international exposure, and digital connectivity, English music is waiting to break new charts and Universal Music is at the helm of this revolution. It is an honour for us at TheSmallBigIdea to work with Universal Music in crafting their digital journey in India.”
Follow Tellychakkar for the consumer facing news & entertainment
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
