MAM
TheSmallBigIdea bags social media mandate for Dharma Productions’ ‘Good Newwz’
MUMBAI: Strengthening its presence in social media marketing of films, full service digital agency, TheSmallBigIdea has now bagged the social media mandate for Dharma Productions’ upcoming comedy film ‘Good Newwz’. The account was won post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and implementation of the entire social media promotion of the film set to release on 27 December, 2019 across India.
The mandate includes managing the social media strategy for the film. The agency will be responsible for conceptualising and executing social media campaigns across Facebook, Twitter and Instagram. In addition to this, TheSmallBigIdea will strategize and execute content associations to create engagements and interactions across social media platforms. The agency will work towards the objective of showcasing ‘Good Newwz’ as the ‘Blockbuster Movie of the Year’
TheSmallBigIdea CEO and co-founder Harikrishnan Pillai said, “This is our first film with Dharma Productions and we are quite excited about it. The film has all the right elements to make it a blockbuster, from a superb plot to a great starcast. After films like Badhaai Ho, Dream Girl and Bala, Good Newwz gives us at TheSmallBigIdea yet another opportunity to work on a compelling script with great performers."
Dharma Productions marketing head Siddharth Kadam said, “‘Good Newwz’ is an exceptional script with an amazing cast and great songs. Our fundamental aim was to have an agency on board who could take into consideration the magnificence of this project and deliver a fresh take on a unique plot. With a great approach, great execution & involvement in campaigns, we’re pretty excited to collaborate with TheSmallBigIdea for this movie!"
Previously, TheSmallBigIdea has successfully promoted movies such as ‘Bala’, ‘Dream Girl’, ‘Badhaai Ho’, ‘Junglee’, and ‘Judgementall Hai Kya’ to name a few.
TheSmallBigIdea provides services such as social media management, video content production, digital media planning & buying, social listening & ORM services, augmented & virtual reality amongst other ancillary marketing services. Recognized for their propriety creative-tech tool ACE, ‘TheSmallBigIdea’ has enabled brands to arrive at campaign messaging by integrating insights from social sentiments & enterprise data.
Brands
Eternal pumps Rs 450 crore into Blinkit as quick commerce race heats up
Fresh funds fuel Blinkit’s expansion as rivals Zepto and Instamart scale up
MUMBAI: Eternal has infused Rs 450 crore, into its quick commerce subsidiary Blinkit, marking its first capital injection into the company in 2026. The funding comes as competition in India’s fast-growing quick commerce market continues to intensify.
According to media reports, the capital infusion was approved by the board through a rights issue, with 2,799 equity shares allotted at an issue price of Rs 16,07,161 per share. The funds are expected to support Blinkit’s expansion, operational expenses and working capital needs as it scales operations across more cities.
The latest investment follows significant funding support from Eternal in 2025. The company invested Rs 500 crore in January, Rs 1,500 crore in February and Rs 600 crore in November, taking the total infusion last year to Rs 2,600 crore. The continued funding highlights Eternal’s focus on strengthening its quick commerce business.
Blinkit’s operations have grown rapidly alongside these investments. In the December quarter of FY25, the company reported revenue of Rs 1,399 crore, up from Rs 644 crore in the same period a year earlier. Gross order value also rose to Rs 7,798 crore during the quarter, reflecting strong demand for rapid delivery services.
However, profitability remains under pressure as the company continues to expand. Blinkit reported an adjusted ebitda loss of Rs 103 crore in the quarter, compared with a loss of Rs 8 crore in the previous quarter.
The funding comes at a time when competition in the quick commerce segment is increasing. Rival startup Zepto raised $450 million in October last year, while Swiggy raised around Rs 10,000 crore in December to strengthen investments in its quick commerce arm Instamart.
Earlier this year, Blinkit CEO Albinder Dhindsa was elevated to group CEO of Eternal, succeeding Deepinder Goyal, reflecting the growing strategic importance of the quick commerce business within the company.
