Brands
Thermocool unwraps sleek new logo and packaging in brand refresh
New Delhi: The home appliances giant has unveiled a fresh logo, modernised visual identity and sleek new packaging as part of a complete rebrand aimed at connecting with young, design-conscious Indian consumers.
The refreshed look is set to deliver consistency both online and in-store, with packaging crafted to appeal to a generation that prizes not only performance but also aesthetics and lifestyle representation.
“This rebranding marks a significant milestone in our brand’s legacy… it brings our brand home with the aspirations of a new generation of consumers,” said Thermocool, director of operations, Tushar Gupta.
Echoing the sentiment, director of sales & marketing, Tanuj Gupta added, “Today, consumers don’t just want more from the brands that they invite into their lives; they want not just functionality, but purpose and design that speaks to their lifestyle. It’s more than the next logo update or packaging redesign; it’s about reframing how Thermocool interacts with its consumers. From shelf presentation to product experience, we are dedicated to delivering clever design, exceptional performance, and a brand that embodies the principle of contemporary living.”
The brand refresh will roll out across multiple channels, underscoring Thermocool’s bid to stand out in a crowded marketplace while reinforcing its promise of clever design, strong performance and contemporary living.
Brands
Bosch and Tata AutoComp to form JV for e-mobility in India
Equal stake venture to build electric drive systems and motors
BENGALURU: Bosch Limited and Tata AutoComp Systems are joining forces to tap into India’s fast-evolving electric mobility story, announcing plans for a 50:50 joint venture focused on key vehicle electrification technologies.
The proposed venture, expected to begin operations by mid-2026 subject to regulatory approvals, will focus on engineering, manufacturing and sales of eAxle systems and electric motors. Headquartered in Pune, it aims to bring global technology closer to the local market at a time when India’s automotive sector is shifting gears towards electrification.
For Bosch Group India president and Bosch Limited managing director Guruprasad Mudlapur, the direction is clear. He noted that battery electric technology is central to reducing emissions across passenger vehicles and select commercial segments, adding that the partnership is designed to accelerate adoption through advanced and efficient solutions.
The collaboration reflects a broader shift in the mobility landscape, where global expertise is increasingly being localised. Bosch Limited joint managing director and Mobility Solutions India president Sandeep Nelamangala, pointed out that customers are seeking cutting-edge global technologies tailored for India, a demand this venture aims to meet.
From Tata AutoComp’s perspective, the partnership brings complementary strengths to the table. Tata AutoComp vice chairman Arvind Goel, highlighted that India’s mobility ecosystem is being reshaped by electrification, localisation and the need for scalable solutions, making such collaborations increasingly vital.
Bosch’s global commitment to e-mobility is already significant, with investments exceeding six billion euros. Robert Bosch GmbH executive vice president, manufacturing and quality, electrified motion Karsten Müller, said the venture will help bring these technologies to India while strengthening the company’s regional presence.
With India now the world’s third-largest automotive market, the timing of the partnership is notable. As the country accelerates towards cleaner mobility, this joint venture positions both companies to ride the electric wave, combining engineering muscle with market ambition.
