Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
Brands
Samsung launches ‘Galaxy Forever’ ownership model in India
Flagship S26 series available with 50 per cent upfront discount and assured buyback.
MUMBAI: Samsung just made owning a flagship feel like a one-year lease with a cheat code because why buy the Galaxy when you can borrow it, love it, and upgrade guilt-free? Samsung India has introduced Galaxy Forever, a new ownership programme that lets customers buy the Galaxy S26 Ultra or Galaxy S26 Plus by paying only 50 per cent upfront, with the remaining 50 per cent covered through 12 no-cost EMIs via Credit Card or Samsung Finance+. After one year, users can return the device for the assured 50 per cent buyback (no questions asked), retain it by paying the balance in 12 more no-cost EMIs, or upgrade to the next flagship.
The programme includes Samsung Care+ (worth Rs 13,999) for 13 months, providing accidental and liquid damage protection with zero deductibles from day one. The monthly programme fee starts at Rs 749.92.
Samsung India vice president and head of D2C business & corporate marketing Sumit Walia said, “With Galaxy Forever, we are introducing a customer-first ownership model that makes our flagship Galaxy S26 Ultra and Galaxy S26 Plus more accessible to Indian consumers. The programme has been designed based on the insight that consumers want to own the latest technology while enjoying a hassle-free option to upgrade year after year.”
Galaxy Forever is available on Samsung.com and across 1,500 plus Samsung Experience Stores nationwide. Samsung has partnered with Servify and DMI Finance for seamless upgrades, returns and settlement.
The programme has also been extended to select corporate employees and students through Samsung Corporate+ and Student+ online stores.
In a market where premium phones often feel like a once-in-a-lifetime splurge, Samsung isn’t asking you to commit for life, it’s handing you the keys for a year, a safety net for returns, and the freedom to say “see you next season” without the guilt.
