MAM
The worst is over for US advertising, says CMR, Internet advertising the new star
MUMBAI: This is for those doomsayers who have been predicting the demise of the internet advertising market. Look into your crystal-balls once again, says the New York-based ad market researcher CMR, which is a unit of Taylor Nelson Sofres. CMR predicts that the beleagured Internet advertising market in the US will grow 8.8 per cent in 2002, the sharpest rise amongst all media, which is expected to increase 1.5 per cent from $94.6 billion to $96.1 billion in the same period. CMR says that Internet advertising will see the strongest return of all media.
CMR points out that newspaper advertising, which is next in queue as the fastest growing segment, is expected to increase by only 3.1 percent over 2001. Network and spot television ads will rise by just 2-2.5 percent, while magazines will grow by a measley 0.6 percent.
CMR believes that the worst is over for mass media advertising, which declined 9.4 per cent in the past year from $104.5 billion in 2000. A majority of this decline was accounted for by the 14.4 per cent drop in advertising in the fourth quarter of 2001.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
