MAM
‘The Visual House’ launches #LetsDiscuss, an initiative to start a conversation around serious issues and the light
The Visual House, New Delhi, an award-winning production house and integrated communication agency launches a new series of videos titled #LetsDiscuss.
The series experiments by merging the old age practice of discussion with the new-age, post-corona concept of video calls. The series will revolve around a number of people joining in on the video calls to discuss a wide array of subjects. These topics can be something people shy away from, or topics everyone has an opinion on, thus giving the audiences a new perspective to entertain. These videos are going to be a platform for different opinions and life experiences, asking the audience to just engage and discuss.
The first topic in the series that the team has tackled with is Menstruation, #LetsDiscussPeriods. Five women take up on the task to answer 10 questions from men – questions that these men always wanted to ask, but could not. The video sheds a light on the significance of menstrual hygiene thus providing a platform for an open discussion on periods and everything about them.
Created to bring attention to the challenges that many women and girls face during menstruation and to elevate innovative solutions, the video also hopes to help break the taboo surrounding a biological process that half the world experiences.
Link to the video -https://www.youtube.com/playlist?list=PLxHTjl41quflvFKSHHheARuQSOi0dTD8J
Commenting on the video, Deepmala, Founder/CEO of The Visual House says” Change can happen not just when women are empowered but even when men are. It is imperative to impart period education to boys. India is a patriarchal society and most buying decisions are taken by head of the family or the husbands. Right knowledge about menstruation in women can help in bringing a change in the attitude of family towards menstruating women. If we all could learn to talk and listen, we would all grow as a society and a country, which is exactly what Let’s Discuss aims to do as well.
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MAM
Happy Pawdcast launches merchandise with The Souled Store
Season 2 success leads to co-branded line celebrating pet-parent bond.
MUMBAI: The Happy Pawdcast just gave fans something to wag their tails about because when your favourite pet show gets merch, even the couch starts feeling like a runway. Building on the momentum of Season 2 which reached over 14 million pet lovers, clocked more than 20,000 hours of content consumption and engaged over 23,000 users, The Happy Pawdcast has teamed up with The Souled Store for an exclusive co-branded merchandise collection. The line translates the podcast’s emotional core into wearable designs that celebrate the everyday bond between pets and their parents.
Hosted by Sonali Bendre and Icy Behl, Season 2 featured candid conversations with celebrity pet parents including Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor and Amala Akkineni. The episodes tackled responsible adoption, stray welfare, pet emotional well-being and debunked common care myths, earning strong resonance across digital platforms.
Sonali Bendre said, “Season 2 reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”
Rose Audio Visuals head of marketing & branded content Megha H Desai added, “With Season 2, The Happy Pawdcast evolved from a content property into a strong, community-led IP. The collaboration with The Souled Store reflects our approach to building meaningful extensions around our shows where audience insight, brand alignment, and scale come together.”
The Souled Store co-founder Vedang Patel noted, “Pet parenting today is as much about identity and expression as it is about care and responsibility. This collaboration allowed us to tap into a deeply engaged, emotionally invested community and co-create designs that feel authentic and accessible.”
Produced by Rosepod (the podcasting division of Rose Audio Visuals), the merchandise marks the podcast’s shift from audio-video content into a broader lifestyle IP, while aligning with The Souled Store’s focus on pop-culture-led, community-first products and its animal welfare initiatives through World For All.
In a pet-parent world where love often comes with a leash and a hoodie, The Happy Pawdcast isn’t just telling stories anymore, it’s letting fans wear them, proving the bond between humans and their fur-babies deserves more than likes, it deserves to be flaunted.
