MAM
‘The Visual House’ launches #LetsDiscuss, an initiative to start a conversation around serious issues and the light
The Visual House, New Delhi, an award-winning production house and integrated communication agency launches a new series of videos titled #LetsDiscuss.
The series experiments by merging the old age practice of discussion with the new-age, post-corona concept of video calls. The series will revolve around a number of people joining in on the video calls to discuss a wide array of subjects. These topics can be something people shy away from, or topics everyone has an opinion on, thus giving the audiences a new perspective to entertain. These videos are going to be a platform for different opinions and life experiences, asking the audience to just engage and discuss.
The first topic in the series that the team has tackled with is Menstruation, #LetsDiscussPeriods. Five women take up on the task to answer 10 questions from men – questions that these men always wanted to ask, but could not. The video sheds a light on the significance of menstrual hygiene thus providing a platform for an open discussion on periods and everything about them.
Created to bring attention to the challenges that many women and girls face during menstruation and to elevate innovative solutions, the video also hopes to help break the taboo surrounding a biological process that half the world experiences.
Link to the video -https://www.youtube.com/playlist?list=PLxHTjl41quflvFKSHHheARuQSOi0dTD8J
Commenting on the video, Deepmala, Founder/CEO of The Visual House says” Change can happen not just when women are empowered but even when men are. It is imperative to impart period education to boys. India is a patriarchal society and most buying decisions are taken by head of the family or the husbands. Right knowledge about menstruation in women can help in bringing a change in the attitude of family towards menstruating women. If we all could learn to talk and listen, we would all grow as a society and a country, which is exactly what Let’s Discuss aims to do as well.
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MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
