AD Agencies
The Visual House launches ‘Create @ home’
MUMBAI: What we have been feeling over the last few weeks is an experience that's once in a lifetime. By staying in their homes and practicing social distance, everyone has shown sense and patience. But the lockout surely seems relentless for the youth, yet they have overcome it in their own special and imaginative ways. Motivating everyone to stay put, The Visual House a New Delhi-based production house and integrated communication agency launched ‘Create @ Home’, a cultural fest that allows submission of artistic expression in different mediums like photography, creatives/posters, film making, writing and videos, as the current lockdown has given us all the opportunity and time to explore our creative penchant.
Creativity provides an outlet for us to express how we feel and helps us deal with the realities of testing times. Create@Home, the TVH cultural fest is a celebration of creativity that has sprouted during these testing times of global pandemic.
Over a thousand people from all over the country sent in their entries for the fest, expressing their innermost thoughts and feelings during the lockdown. Most of these submissions are from the youth and focused a lot on Covid2019 and extended their support to healthcare workers and frontline workers in today’s times.
The Visual House founder and CEO Deepmala says, “With everyone locked in their home and social distancing becoming the new norm, it is important to stay calm, meditate, bring out your creative side and stay optimistic. We want to help bring positivity in these difficult times. Launching Create @ Home is one such fest and we are extremely delighted about it. Through this cultural fest we wish to inspire people to look inward and discover their creative sides through Click Photo @ Home, Shoot video @ Home, Design @ Home or Pen Down @ Home.”
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AD Agencies
Havas Media Network India bags integrated media mandate for Aakash Educational Services Limited
PivotRoots and Arena Media to drive 360° strategy for student outreach
NEW DELHI: Havas Media Network India has secured the integrated media mandate for Aakash Educational Services Limited, following a competitive multi-agency pitch, signalling a fresh push by the education major to sharpen its reach among students nationwide.
The mandate will be jointly handled by PivotRoots and Arena Media, both part of the Havas network. Together, they will roll out a full-spectrum media strategy designed to boost AESL’s visibility across digital and traditional platforms.
At the heart of the partnership lies a simple idea: making the brand not just seen, but sought after. The agencies will blend data, technology and creative storytelling to craft campaigns that resonate with students and parents navigating an increasingly digital-first education landscape.
Aakash Educational Services Limited SVP marketing Kanika Kumar Nijhawan said, “At Aakash, we believe success is built through a structured, long-term and data-driven approach. As we expand across the country, adopting a more integrated approach to media is essential. This partnership marks a significant step towards building stronger connections with our audiences.”
Under the arrangement, PivotRoots will spearhead digital and performance marketing, covering social media, influencer collaborations and data-led optimisation. Meanwhile, Arena Media will focus on traditional channels including print, television, radio, cinema and outdoor advertising, ensuring consistent messaging across touchpoints.
Havas Media Network India chief executive officer Mohit Joshi said, “Delivering for a powerhouse like AESL requires both scale and precision. By combining Arena Media and PivotRoots, we are deploying our Converged.AI platform to create a 360-degree strategy that drives engagement, conversions and long-term growth.”
Echoing the sentiment, PivotRoots founder and chief executive officer Shibu Shivanandan added that the collaboration would focus on building “impactful, full-funnel experiences” powered by deep analytics and performance-led marketing.
With a strong legacy in coaching for medical and engineering entrance exams, AESL is now doubling down on integrated media to stay ahead in a crowded, fast-evolving education market. The partnership with Havas signals a clear intent: to turn visibility into meaningful engagement and, ultimately, student success.
