MAM
The Straw Hat Pirates spotted in Juhu beach!
Mumbai: To promote one of the most awaited anime series, One Piece, in India, Crunchyroll has launched an Out-of-home (OOH) advertising campaign across Mumbai and Delhi. Keeping up with the theme of sea pirates, Crunchyroll has smartly used ship Billboards on Mumbai Juhu Beach to promote the most awaited anime series. With several prime OOH billboards across Mumbai and Delhi, this is Crunchyroll’s first OHH campaign in India.
Talking about the OOH campaign, Crunchyroll marketing director Akshat Sahu said, “One Piece is one of the most iconic anime series of all time. We are thrilled to offer it on our platform for the anime fans in India who have been waiting for a long time. We were able to strike perfect creative synergies between the anime series and some OOH by using unique locations relevant to the storyline of One Piece. We are garnering the right kind of interest and attention from our audiences through this campaign.”
For the first time, Indian anime fans are able to join the adventures of Monkey D. Luffy and his Straw Hat Pirates with the entire legendary Land of Wano story arc (Episodes 892-1077) that started streaming on Crunchyroll on September 30, followed by all-new episodes weekly (started 1 October from Episode 1078) as they simulcast globally.
One Piece is a worldwide phenomenon that has been in continuous production since the series’ Japanese broadcast premiere in 1999 and recently marked a major franchise milestone with its 1,000th episode in 2021.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
